We were lucky to catch up with Paula Pham recently and have shared our conversation below.

Paula, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Spark Organizers, we believe that true luxury extends beyond aesthetics—it’s about creating an environment that nurtures well-being and elevates your everyday life. Our mission is inspired by my personal journey. Growing up, I saw firsthand how organizing our space brought a sense of calm and clarity during challenging times, as my mom lived with bipolar disorder. These experiences shaped my belief in the transformative power of a beautifully organized home to foster both mental and emotional peace.

In 2025, we’re proud to partner with NAMI to raise awareness about the connection between a serene home and a clear mind. For every project booked, we donate a portion of our profits to support mental health resources and advocacy.

When you choose Spark Organizers, you’re not only investing in a luxurious, tailored transformation of your home—you’re also contributing to a meaningful cause. Together, we’re creating spaces that inspire and lives that thrive.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Paula, the owner of Spark Organizers. My journey into professional organizing is rooted in both personal and professional experiences that shaped my passion for creating thriving spaces. Growing up, I witnessed how a well-organized home could bring clarity and calm during challenging times, especially if you are dealing with mental or physical challenges. This early insight into the connection between environment and well-being inspired me to build a career focused on helping others achieve harmony in their homes and lives.

With a degree in Marketing and Psychology from Indiana University, I bring a unique perspective to organizing that goes beyond aesthetics. Understanding the “why” behind clutter and how it impacts daily life allows me to design tailored solutions that work seamlessly with your mindset and lifestyle.

My extensive career in high fashion, from being a couture buyer to a Nordstrom Regional Manager and designer sales representative, honed my eye for style, detail, and functionality. These experiences taught me how to curate beautiful collections and manage efficient systems—skills I now apply to organizing, bringing a sophisticated touch to every project.

As a certified HeartMath Practitioner and Wellness Coach, I approach organizing with empathy and a holistic mindset. Decluttering and creating order can be emotional and overwhelming, but I guide my clients with compassion and encouragement, creating spaces that are not only beautiful but also promote peace, clarity, and well-being.

What sets Spark Organizers apart is our exceptional ability to seamlessly combine luxury and functionality. We offer a comprehensive range of organizing services tailored to support you through every stage of life, with an emphasis on fostering lasting relationships. Whether you’re transforming your kitchen, downsizing for a move, or settling into a new living space, we ensure each project is thoughtfully designed to reflect your personal style and elevate your home to a new standard of sophistication and comfort.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing a business, in my experience, begins with a genuine commitment to understanding and serving your clients. My background in sales taught me that success comes from doing what is truly best for your clients—not just meeting their immediate requests, but listening deeply to understand their spoken needs and, just as importantly, identifying what they may not realize they need.

This requires active listening, empathy, and the ability to communicate in a way that resonates with your clients. When you demonstrate that you truly understand their challenges and goals, you build trust and foster stronger connections. This trust leads to satisfied clients who are more likely to refer you to others—one of the most powerful drivers of business growth.

Ultimately, the foundation of growth lies in building genuine connections and delivering meaningful results. When you prioritize your clients’ well-being and success, they become your strongest advocates, helping your business grow in ways that are both authentic and sustainable.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Education has been an essential cornerstone of my management and entrepreneurial philosophy. One of the most impactful lessons I’ve learned is the importance of being honest with yourself about your strengths and areas that need improvement, then committing to personal and professional development. In the early days of starting a business, downtime can feel daunting, but I’ve found it to be an invaluable opportunity to invest in education and growth.

For me, joining NAPO (National Association of Productivity and Organizing Professionals) and taking their classes was a game-changer. These resources not only gave me the technical knowledge and tools to excel as a professional organizer but also significantly boosted my confidence in delivering exceptional service. The combination of free and paid education has allowed me to become a well-rounded entrepreneur, ready to adapt and grow in an ever-changing industry.

One of the most impactful skills I’ve developed is the ability to communicate effectively by putting myself in the other person’s shoes. Whether it’s a client, a team member, or a collaborator, I ask myself: Did they receive the message I intended to relay? Or did they perceive something else? This practice has been invaluable because, in the service industry, communication is everything.

Often, potential clients call us with just one chance to explain their needs and evaluate how we can help them. Listening carefully, empathizing with their challenges, and clearly articulating how we can provide solutions are key to building trust and making that first connection meaningful.

One of the most valuable trainings I invested in was with Eben Pagan (also known as David DeAngelo). His classes are refreshingly straightforward, free of unnecessary fluff, and packed with practical, actionable advice.

Contact Info:

• Website: https://www.SparkOrganizers.com
• Instagram: https://www.instagram.com/spark.organizers/
• Facebook: https://www.facebook.com/GoodfulNest