Alright – so today we’ve got the honor of introducing you to Jenna Avery. We think you’ll enjoy our conversation, we’ve shared it below.

Jenna, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

One thing that makes my business different from other virtual assistant companies is that instead of monthly retainers, I do a one-day retainer where my clients received a one-on-one VIP experience in four or eight hour installments. We work together to tackle their to-do list. Since I specialize in websites and SEO, that means I can revamp their digital presence in less time it takes to binge a Netflix show season. It’s a really powerful experience and I love it!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve been a serial entrepreneur my whole life, really. I’ve always loved building sites and at this point, I can’t even tell you how many I’ve built. Name the platform and I probably have experience with it! However, even in this day and age, a majority of business owners are technologically challenged. Some don’t even know how to login to their website!

My main core value as a person is to make an impact on others, so being able to do this for small businesses is such an incredible experience. I have ADHD, so I also get the dopamine hit of helping people work through to-do lists, crossing things off one at a time.

I just think about how running a business is hard enough—I’d like to make it a wee bit easier on people, even if it’s just for a day.

Where do you think you get most of your clients from?

I LOVE networking. Okay, I don’t actually *love* it, but I love what it does for me. I get to meet other business owners, they get to meet me, and that in=person connection is irrefutable. I have weekly networking meetings I go to, where I get to leave the house, wear something nice, and meet new people or see familiar faces.

They say you should be the dumbest person in the room, not the smartest, so spending time with other business owners that can relate to the painful grind or give words of encouragement is invaluable!

Any advice for managing a team?

The one thing humanity has lost is its own humanity. Not enough managers are humanists. People have lost sight on the fact that in the broad scheme of things, nothing we do is THAT important. If a manager decides that a spreadsheet delivered five minutes late is a fireable offense, then that manager has decided to side with the robots, not the people.

We should ALL strive to work to live, not live to work. I don’t know why humans decided to create constructs like bills or savings accounts or stock markets—I guess we get that bored, without hunting down our food now—but none of it ACTUALLY matters. What matters is connecting with other people and you can’t do that by becoming an expert at Excel. You just can’t.

Contact Info:

• Website: https://hello-hustle.com
• Instagram: thehello_hustlelife
• Linkedin: jen_avery