We caught up with the brilliant and insightful Hannah Cohen Christiana Weber a few weeks ago and have shared our conversation below.

Hi Hannah Cohen, thanks for joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The Wellness industry is one of the most fast-paced growing industries over the past decade, and forecasts to keep growing and evolving the following years.

I think a big trend we’ve seen is how ancients modalities are sometimes more impactful when they’re blended with the latest technology. Creating a balance that lands optimal results and long term trackable benefits.

Ancient cultures knew the simplest keys to prevail longevity, which is the main subject that is being addressed nowadays. That’s how we came across the Iyashi Dôme, and fell in love with the history behind this biohacking Japanese technology: where tradition meets the ultimate technology and quality.

Trackable results through data is extremely a vital tool within the wellness industry today. Customers are savvier than ever, and it’s is important not only to feel the benefits, but to track results and improvement throughout the treatments.

Hannah Cohen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

The way we ended up being the official Iyashi Dôme distributors for North America and LATAM, was by developing another wellness venture that did not come into fruition -yet that was the reason how we came across this unique “healing chamber” as we like to call it.

We realized this technology, that has been in the market over 20 years, and positioned in top notch hotels and spas in Europe, Middle-East, Africa and Asia, had still no presence in the Americas, nor did they have someone to distribute it.

There are various areas of opportunity, many that we still aim to reach, but we are very proud of the journey we have accomplished in such a short period of time being distributors. A key element for us has been to understand how to strategically market and introduce a new product to North America and Latam, which differs substantially from how is it done in Europe and other continents.

Now commercially present in New York, Miami, Mexico City and Chile, we are confident that potential clients and markets will start to familiarize with the Iyashi Dôme technology and its benefits. More so, we are keen to show how this pioneer biohacking technology can elevate the wellness offerings within hospitality, wellness ventures, real-estate developments -and interact and compliment other modalities already offered.

Have you ever had to pivot?

We believe most people are not aware that when it comes to being an entrepreneur, most likely you will have to pivot from your initial idea. In some cases, like ours, it was through the development of our initial concept which was to create a wellness center that would carry non-existing technology within the USA that we came across the Iyashi Dôme.

It was during the process of raising capital for our project, that we realized the Iyashi Dôme had no presence whatsoever in the Americas, as well as no official distribution for this region. That’s when we saw a bigger area of opportunity than our current project and decided to pivot, and go after this second one.

These are crucial times, where clear communication with your business partner, resilience, and a leap of faith, are key factors to move forward and succeed.

What’s been the most effective strategy for growing your clientele?

Our biggest challenge we have faced has been to first educate our market and clientele about the Iyashi Dôme. It is hard to sell a product with no commercial presence and that people have not tried. Hence why we decided to do an introductory pop-up at Reserve Padel Club in Miami last year. During these period members and non members where able to try the technology, and feel the benefits and track their results over a two month period of time.

Though that activation, and additional press and PR – we were able to start brand awareness, word of mouth about the experience; which essentially lead to our initial distribution sales in focal cities across the continent.

Contact Info:

• Website: https://iyashidome.com/en/home/
• Instagram: @iyashidomeamerica

Image Credits

Photos by Gaby Epelboim @gabyepel