We were lucky to catch up with Joe Cooley recently and have shared our conversation below.

Alright, Joe thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

For as long as I can remember, I’ve loved nature. The serenity, the unpredictability, and the raw beauty of the outdoors have always drawn me in. But as much as I admired it, there was a part of me that hesitated to dive into wildlife photography. The cost of entry, especially for the equipment I’d need, felt like a mountain too high to climb. A good telephoto lens—something essential for wildlife photography—was a significant financial leap for what I thought might just be a hobby.

Yet, there came a moment when I decided to take the plunge. I asked myself: What if I could turn my love for nature into something more? Yes, it was risky to spend that much on a lens when I didn’t know if I’d be good at it, or even enjoy it. But I couldn’t shake the thought of what I might be missing if I didn’t try.

When the lens arrived, it felt like I had opened a door to a world I’d only glimpsed through a crack. It pushed me out of my comfort zone. Suddenly, I was shooting at distances I’d never explored, rethinking compositions, and traveling with my camera more than ever. The first few outings were shaky—literally. My shots weren’t perfect, and I doubted myself. But I stuck to the basics I knew, relying on the foundational rules of photography, and kept at it.

Then, on my first real outing with the lens, something incredible happened. I spotted a river otter—a creature I had never seen before—eating a crappie on the ice at a nearby state park. The shot wasn’t just good; it was magical. To this day, it’s one of my favorite wildlife photos I’ve ever taken. That single image validated the risk I had taken and ignited a passion for wildlife photography that continues to burn.

Since then, my lens has been a companion on countless adventures. I’ve captured geese fighting in the water, the majesty of waterfalls in the mountains of Alaska, and even a black bear feasting on salmon in Valdez while I was fishing. Each shot has reminded me of the beauty of life as it happens—unscripted and raw.

Wildlife photography also changed my perspective on the industry itself. I stopped worrying about designer shoots with models or booking endless client sessions. Instead, I’ve focused on capturing moments that tell a story—moments that reflect what I’m feeling as I shoot. It’s become less about perfection and more about essence.

Looking back, the risk was worth it a hundred times over. To anyone hesitating on taking a leap, I’d say this: Go for it. We only get so many days on this Earth. Take the chance, do what you love, and don’t let fear hold you back. I never want to look back on my life and kick myself for not trying something I always wanted to. And now, thanks to one big risk and a telephoto lens, I know I won’t have to.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Joe Cooley! My journey into photography began years before I joined the U.S. Army. Capturing meaningful moments has always been a passion, but my time in the military shaped my perspective, teaching me discipline, adaptability, and a keen attention to detail that I bring to my work today.

I specialize in wedding photography, family portraits, wildlife photography, and creative storytelling through images. Whether I’m documenting a couple’s special day or capturing the beauty of nature, my focus is always on creating authentic, timeless photographs.

What sets me apart is my ability to adapt and connect. My background allows me to see the unique story behind every moment, ensuring each image resonates on a personal level. I’m most proud of the trust my clients place in me and the way my work helps them preserve their most cherished memories.

For me, photography isn’t just about taking pictures—it’s about capturing the essence of a moment and turning it into something that can be treasured forever.

What do you find most rewarding about being a creative?

I love nothing more than when I hear someone talking positively about my work or even to me when they don’t know I’m the one who took the photo.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Absolutely, I can’t recommend enough The Dichotomy of Leadership. It helped me to manage problems and helped me to work with others under me in a group setting. There are too many lessons in that book to even scratch the surface in this interview.

Contact Info:

• Website: https://www.JoeCooleyMedia.com
• Instagram: https://www.instagram.com/joecooleymedia/
• Facebook: https://www.facebook.com/JoeCooleyMedia
• Youtube: https://www.youtube.com/@joecooleymedia556
• Other: https://flic.kr/ps/3ZQwah

Image Credits

Models: Chloe Cooley (Lighthouse Photo)
Danielle Klamer (In the Window)