We recently connected with Jill Carey and have shared our conversation below.

Alright, Jill thanks for taking the time to share your stories and insights with us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

Choosing the creative path was the biggest risk I have ever taken.

I spent 27 years in a previous career path that I never thought I would leave. Then in 2024 I decided to start something. At first I thought if it was going to be a retail store but very quickly, like within days I knew it needed to be a brand. From the first time the idea came into my head for the next few weeks I had a notebook with me at all times; I even slept with it under my pillow. And every idea that popped into my head was written down.

Fast forward 9 months and my idea had grown into a brand. A brand that I believed in so much I walked away from my career to give it 100% of my time and energy.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hey there, I’m Jill, the dreamer and founder behind The North Shore. The North Shore is not just my home – – – it’s my dream realized. For years, I thought about creating a brand that truly spoke to this community, which is so near and dear to my heart. If you’ve spent time here, you know this place is special. It’s salty, it’s rough around the edges, and yet it’s one of the most beautiful, welcoming places on earth.

What type of products/services/creative works do you provide?

The North Shore isn’t just about the beach—it’s about a coastal lifestyle. We’re all about comfort, quality, and fit. I’ve spent countless hours sourcing the softest, most high-quality apparel that really captures the essence of beach living. From our signature hoodies to exclusive limited-edition drops, we’re all about giving you that authentic North Shore feeling. And fun fact: we’ve got 16 different hoodie styles so you’ll find the perfect one!

What problems do you solve for your clients, and what sets you apart from others?

The North Shore is a brand built by people, for people. It’s more than just apparel—it’s a community of like-minded individuals who share a love for the beach and the coastal lifestyle. We solve the problem of not finding the right quality, comfort, and style that truly represents the spirit of our area. What sets us apart? Our passion for this place. It took a lot of grit to get here, but this brand is a labor of love that’s been shaped by feedback from the community and crafted with the utmost care.

What are you most proud of, and what do you want potential clients/followers/fans to know about your brand?

I’m most proud of how far we’ve come and the community we’ve built. The North Shore is more than just fashion…it’s a tribe united by the ocean, and we’re just getting started. I’m so thankful for all of the feedback and support along the way, it’s made this journey worthwhile. The North Shore is my labor of love, and I can’t wait to share it with all of you.

What’s the most rewarding aspect of being a creative in your experience?

When someone loves something you have thought of and made, there are no words to describe that feeling.

Is there mission driving your creative journey?

I want to show my niece that with enough passion and drive ANYTHING is possible and you can always follow your dreams

Contact Info:

• Website: https://www.nicepeopleofthenorthshore.com
• Instagram: @jill___Carey (personal) business !nicepeopleofthenorthshore
• Facebook: personal: https://www.facebook.com/jill.carey.71 business https://www.facebook.com/nicepeopleofthenorthshore/
• Linkedin: https://www.linkedin.com/in/jillkcarey/