We recently connected with Brittni Cole and have shared our conversation below.
Brittni, appreciate you joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.
Early on, my life felt derailed as I navigated significant challenges including grief, addiction, disappointment, struggles, self-doubt, insecurities, and being bullied by “mean girls” in my teens and early 20s, particularly at the age of 22. Now, at 39, I can reflect on how those experiences, though painful, shaped my resilience and fueled my determination to build a meaningful and fulfilling professional path.
Starting at the beginning, what was once a safe and magical world quickly turned dark. My husband, who was only 24 at the time passed away tragically. It should only be something we see on tv – two Marines in uniform showing up at your front door to deliver tragic news. While this is a harsh reality for many brave individuals fighting for us every day, we often fall into the naive belief that “it won’t happen to me.” Grief often gets romanticized or misunderstood as a linear, manageable emotion, but in reality, it’s unpredictable and can resurface with a force that feels like it might consume you. It’s like living with a constant undercurrent of emotion, where the smallest triggers—sights, sounds, memories—can set it off and remind you of the depth of your loss. People often think that once you “move on,” grief will fade, but it’s more like a dormant volcano that could stir up at any moment, leaving you feeling overwhelmed and unsure of when the next eruption will happen. It’s a reminder that grief doesn’t always follow a clear path. It ebbs and flows in ways that can be both mysterious and painful, and sometimes, just when you think you’re “okay,” it catches you off guard again. The struggle is real, and it’s often not talked about in the way it needs to be.
I remember thinking “I can handle this” and “I’m good.” For a while, I maintained. Or so I thought I did. I continued floating through life working hard and excelling professionally. However, I ignored the way I was processing the silent giant of grief. I ignored that I was filling empty voids with relationships and the choice to get remarried within the timeline I did. I had it all wrong. Grief, in all its forms, often gets rushed or dismissed, especially in our fast-paced world where there’s a lot of pressure to “move on” or “get back to normal. When you’ve lived through something significant, like the end of a relationship, a career change, or the loss of a loved one, that kind of shift redefines your world. Allowing space and time to process those changes is essential, not just for emotional recovery, but for finding a new sense of balance and clarity.
I was so empty inside and didn’t even know it. I kept thriving the best way I knew how and was taught how to do. Be strong and courageous. Keep going. That’s just what you do. My second marriage failed. I was living in self pity and still viewing things so wrong. My health started to deteriorate with debilitating migraines, and it was in that struggle that my defining moment truly began. Doctors couldn’t figure out the cause and I was sent to several specialists. Sadly, the only way I would experience any relief during flare ups would be a trip to the ER and leaving with a script of narcotics – with refills. (Might I add) Little did I know it would eventually be my worst nightmare. I followed doctors orders to a T. I took the medication exactly as prescribed and directed. I was raised to always do the right thing, but in reality the only thing I actually did do was underestimate the power of these drugs.
My mind became consumed by the deceptive belief that substances could bring me happiness or relief—that they helped me forget the grief, hurt, pain, failures, and trauma of both the big life events and the small, unacknowledged ones I had buried deep inside. Years later, I found myself trapped in full-blown addiction after the changes in pharmaceutical laws made it harder for doctors to prescribe narcotics as they once did. It felt like the oxygen was completely sucked out of my world. My life wasn’t just dark anymore—it was pitch black. I had become so good at hiding the struggle, convincing myself I could fight it alone. The strong, determined person I once was was now barely hanging on by a thread. It took me a long time to reach the mindset that I wouldn’t let this consume the professional success I had worked so hard for, but inside, I was dying… until one day. All the positive mentors, support, words, guidance, and direction began to replay in my mind. The voices from my roots, foundation, and Gods grace became louder than the lies.
I surrendered.
This is where my story of redemption truly begins. I swallowed my pride and, with my mom by my side, took myself to a 7-day detox. Trust me, asking for help as an adult was one of the hardest things I’ve ever done. But in that moment, I let go of the ego that had kept me bound. What started as a seven-day detox turned into years of therapy, coaching, and guidance—each step breaking the chains that had held me captive. I was set free. As I condense this long journey, it may seem simple to those on the outside, but looking back, I remember the countless days filled with fear, struggle, suffering, and loneliness. I was betrayed by people I thought were close friends, had my name slandered with lies, and faced disappointments I never saw coming. But through it all, I fought. The unwavering support of my family has been a constant, unmatched lifeline.
Even during my journey to redemption, I carried a heavy burden of guilt and shame, despite the fact that only those closest to me knew what I was going through. For a long time, I wanted to keep it all quiet. But there was a fire inside me—a deep need to transform my pain and shame into something meaningful.
I became a sponge. I absorbed every word from the professionals, mentors, and guides who crossed my path. I shifted my focus from dwelling on shame to studying and learning how to help others who were living in the same darkness I once was, showing them how they, too, could make it to the other side.
Within seven years, I began to turn my life around. I went through a total transformation—physically, mentally, and spiritually. I became a different person. I disconnected from the negative influences around me, surrounding myself only with my positive support system. In some cases, I didn’t offer explanations. I let my actions and my journey speak for themselves. Slowly, I grew in strength, knowledge, and most importantly, in my faith. And suddenly, I became unapologetically bold.
In the past three years, I became a Certified Life Coach and Senior Administrative Assistant to a highly respected psychologist. I also now bring over 20 years of experience in Healthcare leadership and military 3rd party billing, along with a Business Management degree. With a deep and personal understanding of the challenges of recovery, I’ve developed a relatable approach that addresses the physical, emotional, and psychological aspects of healing. My work with clients is centered on self-love, personal growth, and facilitating positive, sustainable lifestyles.
I’m an advocate for mental health and I’m passionate about helping people become the best versions of themselves—taking one day at a time. I believe in the importance of regular physical activity as a foundation for balance and a fulfilling life. There’s so much stigma and judgment surrounding these struggles, and I strive to create a safe, judgment-free space for anyone who needs it. Everyone deserves a place to heal.
Even after conquering my own struggles, I’ve still faced judgment and the harsh realities of the world when people learn about my past. I’ve learned that the world often clings to a naive perspective, judging us based on our previous actions or circumstances. But I’m here to change that mindset. We all have a story. They may not be the same, but until we’ve walked in someone else’s shoes, we have no right to judge. Overcoming is possible. It’s done through self-reflection, growth, and a willingness to embrace change.
I am living proof.
Brittni, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I firmly believe that the career path you choose should be rooted in a personal experience—whether it’s a failure, a life-changing event, or something that deeply shaped you. When your work is driven by passion born from your own journey, the chances of success are far greater. It no longer feels like ‘work’; it becomes something you’re deeply committed to. My own struggles and experiences are what led me to my current field, and I’m confident that the steps I took after my defining moment will lead me to places beyond my wildest dreams.
We all have unique paths, both personally and professionally. As a Life Coach (B Cole Life Coaching), I offer both individual and group sessions, providing my clients with tailored plans to navigate and overcome the challenges they face—or simply offering a supportive space for them to be heard. I provide coaching options on a session-by-session basis, as well as 3 to 6-session coaching plans, depending on the needs and goals of my clients.
In my role as Senior Administrative Assistant to a Psychologist, I leverage the skills I’ve developed through my Business Management degree, along with over 20 years of experience in fields such as healthcare leadership and 3rd party medical billing. (VA/Tricare) This blend of experience allows me to support both clients and professionals with the expertise needed to create meaningful, sustainable change.
Having a broad range of experiences, setbacks, and failures it’s given me a unique perspective that allows me to offer valuable assistance to others. This diverse background enhances my credibility within the industry and enables me to connect with clients on a deeper level.
I’m most proud of my strength and determination with overcoming hardships—never giving up, and emerging as a stronger, better person on the other side. A very special thank you to my rock – my family and close support system. Thank you for never giving up on me and always being there no matter what. The world can be so harsh and unfair no matter how pure of a heart or intention we have. The love within ourselves and the support from those around us can either make or break us.
I’m incredibly proud and grateful to share that my brand, B Cole Life Coaching, has been supported by and partnered with IASB Agency since March 2023. Throughout this collaboration, I’ve had the opportunity to use my platform in diverse ways, connecting with people from all walks of life. IASB Management & Talent Agency fosters a culture of creativity, collaboration, and innovation, all of which align with my vision for success.
During my time with the agency, I’ve gained invaluable experiences—from hosting a talent show at the agency’s music festival to being featured in VoyageATL Magazine, with more exciting projects lined up for 2025. Each day brings new adventures and challenges as I continue to grow my brand, expand my career, and develop personally. I am deeply grateful for the belief IASB Agency has in me, my story, and my journey of overcoming life’s obstacles.
What excites me most is that my story is still unfolding, and I can’t wait to see what’s next—not only for myself but also for those I have the privilege to help along the way.
Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?
Mindset!
The way we choose to process everything—from the small moments of daily life to major personal and professional decisions—ultimately comes down to mindset. Sometimes, a shift in perspective is all that stands between us and true success in our field. Our thoughts can often be our own worst enemy, whether we’re on the side of helping others or in the role of the ‘helper’ ourselves.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the most important lessons I’ve learned is that true success doesn’t come from perfection or choosing the ‘perfect’ path. It comes from embracing your failures and shortcomings. What matters most is how you rise after falling—that’s where the real growth happens.
Right before my story of redemption began, I made the decision to shift from a ‘woe is me’ mentality to standing tall. It was in that moment that true change and growth began. I could have chosen to stay down, trapped in a cycle of misery and regret, but instead, I chose to rise and turn it into something positive. My advice to anyone struggling: It’s okay to not be okay. Allow yourself the time to feel down, but don’t stay there. Seek support from a professional therapist or coach to guide you. We all need a little help sometimes. You will get through this—and you will be okay.
Contact Info:
- Website: https://linktr.ee/coachbcole683
- Instagram: https://www.instagram.com/coach_b_cole
- Facebook: https://www.facebook.com/profile.php?id=61556957623508
- Other: For additional questions, business inquiries, and/or direct email preferred:
info@iasbagency.com
coachbcole683@gmail.com
Image Credits
N/A