We caught up with the brilliant and insightful Brittany Mcbride a few weeks ago and have shared our conversation below.

Hi Brittany, thanks for joining us today. undefined

For the past two years I’ve been working on a patent for a precision predicting marking pen for neuromodulator administration.

Upon entering this industry over 5 years ago, I noticed a need. There is no current tools on the market that allows injectors to visualize the anticipated spread of neurotoxins before injecting. The diffusion varies based on reconstitution and product, however, as a newer injector… it’s hard to get a gauge on exactly what that looks like to the naked eye. If product travels to a neighboring muscle where it was not intended to be placed, it can lead to potential complications.

The patent I’ve been working on is meant to adjust to all neurotoxins and provide safer and more predictable outcomes. It will also serve as an education tool for neuromodulator administration.

Brittany, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Brittany McBride. I’m a 34 year old single mom from New York. Prior to opening my business, I was an emergency room nurse— doing injectables part time on the side to break into the industry. Being in the emergency room through covid and the pandemic kind of gave me the push I needed to break away from the hospital system, and decided to take the leap and enter the aesthetics industry full time.

I noticed throughout the years injecting, that many people felt unheard, dismissed, or straight up deceived by providers that have treated them in the past. Of course, there are many amazing and respectable providers that I have also met throughout my journey thus far, so I don’t want to discredit that. However, I found that developing honest and trusting relationships with my clients (while still maintaining necessary professionalism, of course) was one of the main components that helped me to grow my following and personal brand. All of my patients are genuinely treated like family, and I put my heart and soul into giving realistic expectations, natural results and an overall positive, uplifting experience. I also fully believe in the continuum of care not only professionally, but on a personal level sometimes too.

I would say at this point in my career, I’m most proud of the fact that I never let the competitive/business end of the industry change who I am at heart. I have always been ok with growing slowly and organically. I didn’t break in to the industry to try to get rich— I followed my passion and found along the way that I have an eye to bridge the gap between art and science that not everyone possesses. I hope that my
daughter, Sophia, and any other girl that crosses my path can feel confident and empowered to bet on themselves. You don’t necessarily have to fit in, because the ones that do are typically not the innovators. They’re not the pioneers that help pave the future for this industry,
or any other.

Everyone is a work of art, I consider it my job to divert the attention from the shadows, and transition them to the light— literally and figuratively.

We’d love to hear the story of how you built up your social media audience?

I started posting on social media when I was in nursing school in 2016. I was so proud to have went back to school as a single mom, I felt empowered to connect with others along the way.

In the beginning, social wasn’t as mainstream as it is now. I got a lot of criticism for it, especially when starting to work in the hospital. People would tell me of things other nurses would say like, “who does she think she is?”, which comes with the territory when you’re posting on a social platform. But I think it’s important to know that if you just remain authentic, and are posting about yourself and your journey…
You will eventually find your people.

My advice to anyone just starting out on social is to just keep going. Put your head down and ignore anyone that doesn’t support you. The right people will want to collaborate, not compete or drag you down… and if you need a hype person to help you ignore the negative background noise— I will be the first. 👏🏼

What’s a lesson you had to unlearn and what’s the backstory?

A lesson that I had to unlearn… or a hard lesson that I had to learn I should say. Is that not everyone is your friend. I treat everyone like a friend and have pure intentions in everything I do. But not everyone is the same. Be particular with who you trust in business. A LOT of people will just want to take from you.

Contact Info:

• Instagram: @yourbotoxbestie

Image Credits

@amanda.Ramirez.photography