Alright – so today we’ve got the honor of introducing you to Andrew Kap. We think you’ll enjoy our conversation, we’ve shared it below.

Andrew, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

A common (and completely understandable) business practice is to sell as many things as possible, and as much of them as you can. For me, however, the goal is a bit different.

Success isn’t excluded from the equation, of course. But rather than sell countless fragments of a solution that a consumer might need to “collect” in their entirety in order get the “full picture solution” they’re wanting, I keep my offerings very limited, but simultaneously very effective as well, so that more isn’t actually needed on top of them.

When I published “The Last Law of Attraction Book You’ll Ever Need To Read” in 2019, for example, the whole point was to live up to the title so that anyone who bought it would never need another “Law of Attraction” book from then on, books from myself included.

Not only did this force me to over-deliver on that specific book itself (which I believe it did based on the thousands of five-stars it’s received), but it forces me on a daily basis to bring something genuinely new and useful to the table anytime I write and publish more books in any topic, Law of Attraction included.

A rising tide lifts all ships, after all. By bringing the “tide” of that first book as high as I possibly could (and through that, anchoring a massive expectation of quality), I ensure anything else I launch lives up to the very same standard of quality or better, ensuring true value to consumers, along with a bigger guarantee of success anytime I launch anything new.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Throughout my business, I hold one goal above all others, regardless of the specific project: Genuine and Sustainable Impact.

I like to focus on topics that many find overwhelming, and condense solutions around those areas into actionable, more consumable content.

This desire to solve problems at this level is the result of every problem in my life that I have ever had to work hard to solve for myself. The way I see it, if it took me ten years to figure something out, wouldn’t it be valuable to help someone else solve it in their life in a mere fraction of that time and effort?

Every book or product I launch carries this mission with it. “The Last Law of Attraction Book You’ll Ever Need To Read,” for example, was structured to provide readers with a never-before-seen understanding of the topic – that no other “LOA” book has ever been able to do – by going the extra mile of finally addressing WHY people who get excited about trying it still can’t manage to get in the habit of using these methods for just five minutes a day.

After all, in my own life, after learning about the Law of Attraction years ago, the one ‘thing’ that kept getting in MY way, before I finally figured out my way around it, was my inability to stick with what I had learned. And I discovered a long time ago, the more personal a challenge is, the more universal it probably is as well.

What I do is not limited to just the Law of Attraction, of course. Literally ANY problem that I’ve overcome in my life, that I can articulate a pathway of success to, that I’m passionate enough to explore, I will cover. “3 Words I Used To Sell 100,000 Books,” for example, was a result of selling over 100K copies of my previous book and having countless people ask me how I did it. Rather than getting on countless zoom calls to explain my entire approach, I instead go it all down on paper and released it for only a few dollars on Amazon so that anyone could afford to learn what I did and apply it for their own goals in publishing.

Where I go next will all depend on what problem I see that I have solved that I think people want a solution to.

How about pivoting – can you share the story of a time you’ve had to pivot?

For as many people as I had writing in to let me know they loved my Law of Attraction book, AND as many of them had gone and recommended it to friends or family, I discovered that there were a number of people who LOVED the book BUT were VERY resistant toward telling others about it …because the topic of the “Law of Attraction” carries a certain stigma with it ever since “The Secret” came out in 2006. A lot of people just think the idea is sort of weird and hooky, and wouldn’t be open to learning about how it really works.

But rather than accept the idea that a lot of people who MIGHT have been served by the content in the book would never hear about it or get to enjoy the benefits of what it teaches, I decided to instead pivot and write a brand new book called “Just Feel Good” that taught a crystal clear version of the content, only WITHOUT EVER using terms like “Law of Attraction” or “manifest” in the explanations.

This would provide a valid source of the information that ANYONE could GLADLY recommend to others (without worrying about how it might make them look), and get even more people aware of this highly-useful content.

Problem solved. More people served. More books sold.

Can you talk to us about how you funded your business?

I want to answer this to provide the perspective that initial funding might now always be necessary if you already have value to give. There’s paid media, for example, when you need to spend money to get more eyeballs on your product. But then there’s earned media as well — media that doesn’t necessarily have to cost you a dime, that you can leverage into sales, that will then provide the money that you need.

For example, when I launched “The Last Law of Attraction Book You’ll Ever Need To Read,” an easy way of getting myself earned media, lots more attention, and a huge initial boost of sales, was going into Facebook groups devoted to the topic, and WITHOUT even mentioning my book (since that would have gotten me kicked out of all these groups), I just posted value bomb after value bomb after value bomb — to the point where I knew people would be curious enough to check out my profile and learn more about me, where — outside the confines of the Facebook group they were in — they would then see EVERYTHING I wanted them to see about my book. All the five star reviews I shared from Amazon. A photo of the book’s cover so they knew what to look for if they wanted to buy it. An easy link that forwarded straight the book’s listing on Amazon.

I basically made the money by making it worth it to people before they ever had to spend a single dime themselves. A great way of not only funding the continuation of your business, but forcing yourself to genuinely deliver on the topic you’re supposed to be helping in, ensuring that all the sales you get are earned AND that there are way more of them for you.

Contact Info:

• Website: https://andrewkap.com
• Instagram: andrewkapinsta
• Youtube: @andrewkap