Alright – so today we’ve got the honor of introducing you to Jasmine Hyde. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jasmine, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

Refilleries aim to reduce plastic production and consumption by allowing consumers to refill commonly used products in the same containers they already have rather than purchasing and disposing of new containers every time. We also choose to carry products that have minimal to no packaging that is easily recyclable/compostable when necessary. We try to put the power and choice back in our customers’ hands with the information of what quality products they are getting, why it’s more sustainable, freedom to the amount they want or need at a time as refills are priced by the ounce, and in almost any container of their own choosing. This is a small but measurable way that we can feel making a positive impact on our environment starting with our home environments.

Jasmine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I wanted to find a career that was fulfilling and impactful. As I became an environmental enthusiast, the idea of a refillery was introduced to me and after researching some established refillery businesses, I just had this intense feeling that it was something that I’d be able to do and that my community would want it. I started with a lot of lists comprised of core products that we purchase, that more often than not, are packaged in single use plastic that is almost immediately wasted and ultimately ends up as pollution. Soon, I found a few sustainably minded companies with missions to provide those same products, but additionally made with safer and more sustainable ingredients, in bulk to help reduce plastic waste. Those companies are few and far in between but I’m hoping more companies will evolve to include some sort of bulk options into their business practices. I’m proud to work and support those businesses, and I’m proud of the amount of refill and sustainable products I’ve been able to add to my store in such a short amount of time. What I love about my business and other businesses like it is that, if successful, it’s mutually beneficial to myself, my customers, and the environment. The better my business does, the more sustainable my customers lives are, and the better off our environment is!

Any insights you can share with us about how you built up your social media presence?

What has seemed to work best for me, was putting my face out there and being a little silly with it honestly.
I had to get over not wanting to be in front of the camera but it has really paid off. Being consistent is also important to stay relevant in the algorithms. I would highly recommend making a schedule or social media posting calendar and making videos and content way ahead of time. It just takes a lot of the pressure off and allows you to focus on other aspects of your business.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

I found a Facebook group that linked hundreds of other refill stores across the country and it has been invaluable for advice and problem shooting from other owners that might have been or are going through the exact scenarios. I have been really impressed and surprised at how eager other business owners have been to help. It’s less competitive and more encouraging I think than most other fields because these are businesses that are really trying to benefit our environment and that we all want to see succeed for our world’s benefit. It’s quite refreshing actually and encourages me to help out other businesses whenever I can.

Contact Info:

• Website: https://www.lessismorelawrence.com/
• Instagram: @less_is_more_lawrence
• Facebook: https://www.facebook.com/LessIsMoreLawrence

Image Credits

Jasmine Hyde