We recently connected with Yazzi Shabazz and have shared our conversation below.

Yazzi , appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Yazzi Cakes is a business born from the passion of Dallas native 16-year-old vegan baker, Yazzi Shabazz. Yazzi, who wanted to share her gift with her communities. 5 years later, now 21-year-old, Yazzi has continued to be share her talents and hopes to become a beacon of fun healthy desserts in the communities of Dallas/Fort Worth. Yazzi’s mission is to provide a source of healthier desserts that everyone can enjoy. She aims to give those with strict diets an option to still enjoy their favorite desserts. Having grew up in a large family where health was very important, Yazzi is striving to create a positive change in her communities. Yazzi hopes to encourage other young entrepreneurs to act on their passions.

Yazzi , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Growing up in a family who loved to cook, Dallas native, Yazzi learned at a young age that she was gifted in the art of baking. Inspired by her mother and great grandmother, she began baking for her family. When Yazzi and her family transitioned to a plant-based lifestyle in 2016 her love of baking continued to grow. With the encouragement and support of her family Yazzi created Yazzi Cakes in 2017 and began sharing her delicious creations with others. Yazzi has been consistent throughout the years and her cupcakes are now available in 2 locations of Ann’s Health Food Store in Dallas. She has continued to grow with her business with the support of her family, friends, and customers.Yazzi hopes to one day have a storefront bakery of her own and be known as the SWEET lady who makes bomb desserts.

How’d you build such a strong reputation within your market?

The two major ways I built my reputation is through social media (Instagram, Yelp, etc.) and going out and telling people who I am and what my business is. I believe in order to create a successful business, and you know that you have an amazing product you have to go out and let the people know! Getting some business cards made and actually walking around popular areas in your city is a great way to build relationships and help you become more confident in yourself. Social media is a very important tool to reaching potential customers and growing an audience. Running ads on social media can be very rewarding as well.

Where do you think you get most of your clients from?

Social media has become a major source of clients for me as well as Yelp and Google. Being able to reach costumer in many different areas at once is a game changer. Running ads online is also a great way to reach more potential customers.

Contact Info:

• Website: https://yazzicakes.com/
• Instagram: https://www.instagram.com/officialyazzi_cakes/?hl=en
• Facebook: https://www.facebook.com/officialyazzicakes/
• Yelp: https://www.yelp.com/biz/yazzi-cakes-dallas