We caught up with the brilliant and insightful Marc Litt a few weeks ago and have shared our conversation below.
Hi Marc, thanks for joining us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.
Corporate America knows what they are doing…..but not in a good way.
They are very aware of the marketing budgets, and agencies that have money to burn on Ad Buys, etc.
Most businesses think that with a minimal Marketing budget, they don’t stand a chance in the fast-paced/high-cost Marketing landscape……for the most part, they are correct.
My goal is to remedy that, all while giving every business and business owner a platform where they can tell their story.
A business’ story might just be the most important part of their operation, whether they know it or not.
We all have an email address, social media, and contacts, that’s a fact.
I say utilize them ALL and talk to the people that want to hear from you, but more importantly want to hear GOOD things about you, all while supporting your business/efforts.
Marc, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I graduated from FAU back in 2002, and when I did I had gotten involved in the Student Newspaper, AKA The University Press. Working with editorial I realized there’s a fine line between content, and paid content. However, at the same time, with the proper disclaimer/label, content is JUST content.
I feel like a strong suit of mine is, the ability to make the mundane = DANE. There’s no such thing as a boring day or an uninteresting story, it’s just how you tell it.
The problems I’m good at solving are helping a business that doesn’t think it’s special, realize their own value, and the value of their story in the marketplace.
I am VERY proud of the fact that I’ve never taken a dollar or ANY money from a client, without the intention of showing them a return greater than that $1.
Potential clients, and especially competition, it’s important to know that my willingness to achieve client satisfaction is unmatched.
What do you think is the goal or mission that drives your creative journey?
I’ve worked for some Jerks in my day.
My goal is to BE the jerk that someone else works for……just kidding.
My true goal is to be the employer/business owner I always wanted to work for, if only they existed.
In business, and employment, it’s not important to be “in charge”, the most important thing is that goals are reached, and everyone goes home each night proud of the work they’ve done.
Can you tell us about a time you’ve had to pivot?
I graduated FAU back in 2002, and when I did, I immediately got into the Print Media Sales Industry….about a decade too late. So, up until 2016, I was selling ads with all sorts of newspapers, magazine, printers, you name it, paper was my BAG.
Then, I started to realize that businesses don’t have a Print budget anymore, they hardly had a marketing budget at all.
So I started to consider Real Estate.
Realtors always bought the biggest ads, paid on time, and didn’t give me a hard time about ROI….they understood that exposure in itself has value.
So, I became a Realtor.
Print Marketing is still a thing, and I’m still a Realtor…..sounds like a Win-Win to me.
Contact Info:
- Website: https://www.gumbomediafl.com
- Instagram: @mlrelocationspecialist
- Facebook: https://www.facebook.com/mlrelocationspecialist
- Linkedin: https://www.linkedin.com/in/marc-litt-56391935/
- Twitter: https://x.com/RelocatingU2FL
- Youtube: https://www.youtube.com/@gumbobreaks-southflorida8069