We recently connected with Rachael Osborne and have shared our conversation below.

Rachael, thanks for joining us, excited to have you contributing your stories and insights. Is there a lesson you learned in school that’s stuck with you and has meaningfully impacted your journey?

During my first year of college, I took a class called Engineering and Society. It covered some history but also included a hands-on lab component. One of our assignments was a semester-long project called “The Idea Notebook.” Every single day, we had to write down an idea—a new invention, a solution to a problem, or just something innovative.

Everyone I knew hated the assignment. Stories circulated about students procrastinating until the last day of the semester and scrambling to write 120+ ideas in a single night. I won’t say I loved it, but I gave it my best shot, even if it meant occasionally cramming a few ideas into one day to catch up.

At the end of the semester, when it was time to turn in our notebooks, I flipped through mine. To my surprise, despite my initial reluctance, there were actually some pretty solid ideas in there!

That assignment has stuck with me over the years. The goal wasn’t to produce a groundbreaking idea every single time. It was about falling in love with the process—creating space for creativity and trusting that with time, good ideas would emerge.

I’ve found this applies to so many areas of life. In my business, for example, it reminds me that marketing is about consistently experimenting and that consistency breeds results.

When I first started my business, I was laser-focused on the end goal. But this lesson reminded me to trust the process, embrace creativity, and try new things. With that mindset, I’ve been able to attract more clients and bring more fulfillment into my work.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Absolutely! I’m a real estate agent in the Denver metro area. My journey into real estate started with vacant land investing, but I quickly realized I preferred working with busy professionals rather than other investors. My background as an engineer gives me a unique perspective—I deeply understand the demands of a busy career and how overwhelming the home-buying or selling process can feel. I know what it’s like to try to find a place and move while working from home and juggling everything!

That’s why I created my 5-step Thrive System, a customizable approach designed to meet you where you are. Every journey is unique, and my process ensures that no matter your situation, we can make it work. For example, if you need to time the sale of your condo with the purchase of a new home and need help coordinating contractors to prep your property, I’ve got you covered. Or, if your work schedule is chaotic and you need flexibility when it comes to touring homes, I’m here to make that happen.

What sets me apart is my dedication to my clients’ success and satisfaction. I take pride in consistently securing great deals and helping my clients find homes they truly love. There’s nothing more rewarding than seeing the excitement and contentment on their faces when they move into a space that perfectly suits them.

I aim to make the real estate process as seamless and stress-free as possible, so you can focus on what matters most to you. Real estate isn’t just a transaction—it’s a way to create stability, joy, and a sense of home in your life.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I was taught a very rigid and traditional definition of professionalism. Professionalism meant always wearing perfectly ironed clothes, sticking to close-toed shoes, keeping conversations strictly business-focused, and avoiding sharing too much about my personal life. I internalized that idea and carried it with me for years.

Then, I had a mentor during my time in a public speaking club who challenged that narrative. He encouraged me to question if that’s really what being a professional has to look like. That conversation planted a seed in my mind, but it took time for the lesson to fully sink in.

Now, especially as someone in a business that thrives on genuine connections, I’ve learned the truth: my personality is my superpower. It’s what allows me to serve others in a way that’s authentically me. Professionalism doesn’t mean dimming my light, hiding my personality, or sticking to surface-level topics. Clients trust me more when I open up, share my story, and allow my personality to shine through.

Of course, there are still boundaries, but I’ve learned that being the fullest version of myself—wearing clothes that express who I am, speaking kindly but candidly, and showing up authentically—makes me more effective at what I do. It also helps me attract clients who truly vibe with me.

Because here’s the truth: you can’t align with the right people outwardly until you align with yourself inwardly. Thinking that there’s only one way to be professional is a lesson I’m so grateful I unlearned.

We’d love to hear a story of resilience from your journey.

When I first got into real estate, one of my earliest “almost deals” was a large piece of land—nearly 15 acres. The owner was eager to sell and excited to work with me, but there was a major hurdle: the land appeared to be landlocked. The owner insisted there was a legal easement for access through a neighbor’s yard, but after reviewing the most recent survey, I found no such easement.

I wasn’t ready to give up, though. The owner was counting on me, and I was determined to help. I dug deep into the legal description, reading it from top to bottom. No mention of an easement. I took it a step further by doing my own title search, combing through public records and past deeds to see if there was any mention of an easement. Still, nothing.

I consulted with a title attorney who confirmed my findings. The owner, understandably, was feeling discouraged. But I wasn’t done yet. I reached out to the neighbors, hoping they might be willing to grant an easement. Unfortunately, the responses I received were negative.

At this point, I had exhausted all avenues. It was time to break the news to the owner. There was no legal access to the property, and the only option left was to pursue an easement by necessity—a lengthy and uncertain legal process.

While the sale didn’t move forward, the owner thanked me for my efforts. He told me he truly appreciated how thoroughly I had researched the situation, something he wouldn’t have known how to do on his own.

Though it was a lot of time and energy spent on a deal that didn’t go through, I didn’t see it as a failure. Instead, it became an invaluable learning experience. It gave me the expertise to handle easement issues with confidence in future deals. And it reaffirmed my tenacity and persistence in handling gnarly challenges!

That experience taught me that resilience isn’t just about pushing through setbacks; it’s about finding value in the process, learning, and applying that knowledge moving forward.

Contact Info:

• Website: https://www.crystalco.us
• Instagram: https://www.instagram.com/rachaelcrystal
• Facebook: https://www.facebook.com/crystallivingco
• Linkedin: https://www.linkedin.com/in/rachael-crystal-bynoe-osborne/
• Other: To learn more about my Thrive System, you can reach me below or connect with me on socials!
  Email: [email protected]
  Phone: (720) 801-1459