We recently connected with Rakhi Gupta and have shared our conversation below.
Rakhi , appreciate you joining us today. undefined
Being an enthusiastic Fashion Designer and extremely creative thinker the most innovative work i did was by creating my presence in record books in 4 years 7 times continuously from the year 2015-16, 2016-17, 2018-2019, 2019-2022
The unique unconventional and conventional outfits created by me was Biggest wax Gown, Coal Dress, Fevicol ( Ethylene Vinyl acetate), Soap Saree White cement dress, gold lehenga and saree of unity.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Rakhi Gupta is an Indian fashion designer who turned costumes into artistic and creative style. Widely known for her unique costume designs and work for health awareness for social cause shows. Ventured into designing couture and creative designing skills. Appreciation for her well-known glamorous assembles with the use of traditional colours ,styles, crafting skills and embroidery thus preserving our traditional cultures in new styles and forms . A hands on person, Rakhi teaches by doing in a different way, she understands the youth needs and cultural traditions and brings up new progressive ideas that are both fun and challenging. Rakhi Gupta has been in Limca Book of record from 2015 to 2022 for creating unique garments which includes biggest wearable wax gown, Gold lehenga, coal dress ,Fevicol dress, Soap saree, pop white cement dress and saree of unity depicting 60 art forms of Indian cultural and folk art displayed in National crafts museum and hastakala academy,New Delhi.
She was the first designer to introduce covid mask on ramp for a cause (covid 19 awareness for wearing masks.)
She did a ramp show for awareness of tuberculosis.
She did a ramp show in old age home.
As she belongs to Doctors family background she possesses a strong presentation and knowledge for awareness on ramp walks. Being a designer from Doctors family background its an opportunity for me to indulge in social health awareness program as we designer are influencers.
She believes in organic and sustainable brand.
What’s been the most effective strategy for growing your clientele?
Main focus is on designing unique outfits and new styles genuine quality and exceptional experience to look different. The organic growth is the most effective strategy for my brand which lead to more loyal and valuable customers.
We’d love to hear about how you keep in touch with clients.
My work as a designer is to enhance there personality not just to sale. The clients themselves stay connected to my brand as they get unique experience of dressing up on there special occasions.
Contact Info:
- Website: https://www.rakhigupta.in
- Instagram: https://www.instagram.com/rakhi.designs/profilecard/?igsh=cnY2aG05emh0dXV1
- Facebook: Rakhi gupta haute couture label
- Linkedin: Rakhi Gupta
- Twitter: Rakhi gupta
- Youtube: https://youtube.com/@rakhiguptafashionofficial6417?si=GyCNL-6gX9HRR_af
Image Credits
Image by [ Rakhi Gupta]