We recently connected with Lawain Howell and have shared our conversation below.

Lawain, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

My business is not just about trading—it’s about a mindset of relentless progression and consistency in winning. What truly sets me apart is my commitment to remaining in the green, achieving an impressive success rate that few can match. Every day, I focus on improving, adapting, and refining my strategies so that I can continue to grow and help others do the same.

But it’s not only about the numbers. I’m passionate about sharing the knowledge and insights I’ve gained from my journey. Whether it’s providing updates on the latest stock market trends, breaking down crucial market news, or offering actionable advice, I aim to be a trusted resource for traders at every level. My goal is to empower others with the information and confidence they need to succeed.

What really defines my approach is my unique flair and unapologetic authenticity. Unlike most traders, I don’t shy away from showing the rewards of my hard work—whether it’s the luxury lifestyle I’ve built or the behind-the-scenes effort that goes into my success. This isn’t about showing off; it’s about offering real-world motivation. I want my life to be a living testament to what’s possible when you commit to excellence and make the right decisions. My mission is to inspire others to follow a similar path, to think bigger, and to believe that their dreams of financial freedom and success are within reach.

In the end, my business is about more than just trades—it’s about building a community of driven individuals who are ready to break free from the ordinary and reach new heights. I’m here to show them the way

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am a business executive, professional Internet personality, and multi-faceted influencer specializing in soccer, lifestyle, and fashion. With sponsorships from top brands across various industries, I have cultivated a personal brand that resonates with a wide audience, allowing me to create meaningful partnerships and collaborations. My presence across social media platforms is marked by a blend of authenticity, expertise, and creativity, which has enabled me to build a loyal following and expand my influence.

In addition to my work as a content creator, I am a private skills coach and personal stylist, offering tailored services to athletes, influencers, and high-profile individuals. My coaching focuses on enhancing athletic performance and mental conditioning, helping my clients sharpen their skills and elevate their game. As a personal stylist, I work with clients to refine their image, curating looks that fit their personal brand and make them stand out in any setting, whether on or off the field.

I am also deeply involved in social media management, working with athletes, celebrities, and other personalities to grow their online presence. My expertise spans niche-specific growth strategies, audience retention, brand outreach, and securing lucrative brand deals. I am passionate about helping individuals refine their digital footprint, ultimately allowing them to build lasting relationships with their audience and create sustainable revenue streams.

Alongside my work in digital marketing and personal branding, I’m also a seasoned stock trader with a focus on delivering consistent results. Trading has become a core part of my career, and I am actively pursuing my goal of becoming a fully licensed professional in the field. I know firsthand that athletes, particularly those in high-profile positions, often overlook the power of investing and wealth management. This is the business I’m currently most keen on as it serves as the main source for all my other businesses and endeavors. Having worked with several in the sports industry, I recognize the immense value that smart investment strategies can provide, and I’m dedicated to helping athletes secure their financial future.

While I’ve built a solid foundation as a sponsored semi-professional athlete and Internet personality, my ambition is to break into the professional soccer arena full-time. I am actively working towards reaching the next level in my athletic career, combining my skills on the field with the knowledge and discipline I’ve developed in business and personal branding.

My journey is one of continuous evolution, where each role feeds into the next, allowing me to not only perform at a high level in sports and business but also to guide others towards their own success. Whether it’s coaching, styling, trading, or leveraging social media, I’m committed to using my diverse expertise to uplift others and inspire a new generation of influencers, athletes, and entrepreneurs to think bigger, act smarter, and live with purpose.

Any insights you can share with us about how you built up your social media presence?

Like many entrepreneurs, I didn’t start with a roadmap for success. When Instagram first launched in 2010, I was just another user, curious about this new platform that promised to change the way we shared our lives. At the time, I had no idea that this app would eventually become a powerful tool to build my career. But looking back, I can now see how each step, each moment, contributed to where I am today.

In those early days, Instagram was a different world. It was still an emerging platform, and the digital landscape wasn’t nearly as saturated as it is now. Like most, I started out posting casual images; snapshots of my life, moments with friends, and the occasional sports-related content. There wasn’t much strategy behind it, just an attempt to connect with the people around me. But as I spent more time on the app, I began to see how others were growing their audiences by showcasing a unique perspective, a brand, or a skill.

That’s when it clicked for me: If I wanted to truly stand out, I needed to offer something that was distinctly me. But it wasn’t easy. In the beginning, I didn’t have the following or the exposure that many of the bigger influencers had. I was starting from scratch, posting content consistently, experimenting with different styles, and trying to understand what resonated with my audience. It was a lot of trial and error, and there were plenty of moments where I questioned if it was even worth it. There were times when engagement was low, when posts barely got any likes, or when I felt invisible in a sea of content creators. But one thing kept me going: my unwavering commitment to consistency.

I began focusing on creating a niche that combined all my passions; soccer, lifestyle, and fashion. I knew I had something unique to offer, and I started positioning myself as not just an athlete, but someone who could inspire others through lifestyle choices, athletic prowess, and personal style. I was determined to be relatable yet aspirational—a voice that represented a balance of ambition and authenticity.

I didn’t just rely on luck; I put in the work. Every day, I posted consistently, ensuring that my content was aligned with my personal brand. Over time, I started gaining traction. Slowly, I went from a few hundred followers to thousands, then tens of thousands. But it wasn’t just about the numbers. I engaged with my audience in meaningful ways; responding to comments, answering questions, and sharing insights into my journey both on and off the field. I wanted people to feel like they were part of my story, not just spectators.

As I continued to grow, the highs and lows became a constant theme. There were moments of great success; sponsorship deals with brands, collaborations with like-minded influencers, and recognition for my unique blend of athleticism and lifestyle. But there were also setbacks. Sometimes brands didn’t respond to proposals, content didn’t perform as expected, or I felt burnt out from managing it all. Yet through every setback, I remained focused on the bigger picture. I knew that success on social media, just like in business or sports, didn’t come overnight, it required resilience, adaptability, and relentless hard work.

It wasn’t long before I realized that building an audience was about more than just posting pretty pictures or videos. It was about building a community, offering value, and creating relationships. I started sharing more than just my professional life. I opened up about my personal struggles, the lessons I learned as an athlete, and the financial insights I was gaining through my trading journey. I wanted people to see the whole picture, not just the polished side of life that often gets shown on Instagram, but the raw, unfiltered journey of growth and progress.

Through the ups and downs, I stayed true to my mission: to inspire others to follow their own paths to success. I wanted to show that hard work pays off, that consistency beats shortcuts, and that with the right mindset, anyone can turn their passions into something meaningful. My followers weren’t just numbers, they were part of a community I was building, a group of people who could relate to my struggles and celebrate my victories.

Now, with a loyal and engaged audience, sponsorships from top brands, and a personal brand that’s recognized across multiple industries, I can look back at how far I’ve come. But I know that the journey isn’t over. Each day, I continue to grow, adapt, and evolve, just as I did when I first started. I’m now at a place where I’m not only influencing but also helping others build their brands, sharing the knowledge I’ve gained along the way from social media management to investment strategies and beyond.

I’m proud of what I’ve accomplished, but more importantly, I’m excited for what the future holds. Through it all, through the consistency, the hard work, and the inevitable setbacks I’ve learned that success on social media, much like in life, is about staying the course, evolving, and never losing sight of your vision.

Can you talk to us about how you funded your business?

When I first joined Instagram, it was just a platform to share my passion for soccer, lifestyle, and fashion. Over time, my consistent content and authentic engagement helped me grow my following to over 100,000. As my brand gained traction, I started monetizing through sponsored posts, affiliate marketing, and brand partnerships. The money I earned from Instagram gave me the capital to explore new ventures, and one of the first I invested in was stock trading.

Starting small, I used the income from my social media success to fund my trading portfolio, focusing on long-term growth. With careful research, discipline, and reinvestment, my portfolio grew steadily. Over time, I reached a six-figure portfolio, surpassing $100,000. This success in trading allowed me to further expand my business ventures, including coaching, social media management, and personal styling for athletes and influencers.

Each step, whether growing my Instagram or building my stock portfolio, taught me the value of consistency, reinvestment, and smart decision making. I used my platform not only to build my own wealth but also to educate and inspire others, particularly athletes, on how to manage their finances and invest wisely.

Today, my diverse businesses, funded by both Instagram and stock trading, allow me to live a life of financial freedom and continue helping others achieve their own success.

Contact Info:

• Website: https://linktr.ee/theunrulyinvestor
• Instagram: https://www.instagram.com/theunrulyinvestor/profilecard/?igsh=NnppNTNudGhwODRz
• Facebook: https://www.facebook.com/share/14YmLRAooF/?mibextid=wwXIfr
• Linkedin: https://www.linkedin.com/in/lawain-l-howell-412205121?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Twitter: https://x.com/lawainh?s=21

Image Credits

Lawain Howell