We caught up with the brilliant and insightful Alejandra & Dahomy Bermudez a few weeks ago and have shared our conversation below.
Alejandra & Dahomy Bermudez, appreciate you joining us today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.
It all started with just an idea. When we decided to start The Tidy Freak, we were full of doubts, fears, and insecurities, just like most entrepreneurs. But we believed in our vision, and that belief kept us moving forward, step by step.
The beginning wasn’t easy. Financially, it was tough. We had to work up to three jobs each to pay our personal bills and cover the business expenses. There were many sleepless nights, and every free moment from our other jobs went into working on The Tidy Freak. It was exhausting, but we were determined to make it work.
One of the hardest parts was staying true to ourselves. In a world where it’s easy to take shortcuts or rush the process, we made a conscious decision to build our brand slowly and intentionally. We wanted to be clear about what we stood for, what we wanted to share with people, and how we wanted to do it.
Therapy played a huge role in our journey. Sometimes we forget that behind every business, there’s a human being who feels and struggles. Taking care of our mental health reminded us to stay grounded and humble as we navigated the ups and downs of building a business.
Something we didn’t expect was how much this journey would challenge us personally. Starting a business isn’t just about working hard; it’s also about learning to manage your mindset. We had to grow as individuals—stay resilient, shift our perspectives on challenges, and trust ourselves.
Looking back now, all the sacrifices and hard work were worth it. We’ve built something we’re incredibly proud of, and every challenge taught us something that helped us get to where we are today.
Alejandra & Dahomy Bermudez, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am Alejandra, and my sister Dahomy and I are the co-founders of The Tidy Freak, a business we created after realizing how important order is in our lives. We’re originally from Venezuela, now based in Atlanta, Georgia.
Growing up, I wasn’t always the most organized person. It wasn’t until I reached adulthood that I realized how much order impacted my mental health. It was a slow realization, but once I understood the connection, I knew I had to make a change, and that’s when my journey toward a more organized life started. Dahomy, on the other hand, always had a natural love for order—it’s been part of her since we were kids. I always joke that she was born with it in her DNA. For her, order was always a way to feel calm and grounded.
We each came at it from different angles, but with the same goal in mind, and that’s how The Tidy Freak came to life.
At The Tidy Freak, our focus is on helping people bring order into their homes in a way that actually fits their life. We know that each person is different, and that’s what makes our approach unique. It’s not just about making things tidy; it’s about creating systems that bring peace and balance into people’s everyday lives.
One of the things I am most proud of is the impact we’ve had on our clients. Many come to us feeling overwhelmed, but once we help them organize their space, the relief and joy we see in them is so rewarding. It’s more than just organizing—it’s about giving people back their time, their peace of mind, and sometimes even their confidence.
Can you share a story from your journey that illustrates your resilience?
For us, the biggest tests of resilience have been two key moments in our journey as entrepreneurs:
The first was starting our business with no capital and no free time. When we first began, we each had 2 to 3 jobs just to cover the demands of the business. There were many days with no rest, often feeling completely overwhelmed, especially because we didn’t know how to balance our personal lives with the demands of the business. At times, this affected our creativity, and we felt like we didn’t have fresh ideas to attract new clients. I think this is something many entrepreneurs go through: that feeling that everything is just piling up. But it was in those moments when we reminded ourselves that this was just a phase, and we needed to get through it with patience and, most importantly, enjoy the process.
The second major test of resilience was earning the trust of our first clients. Our business depends heavily on trust, since we work in people’s homes and often have access to their most personal belongings. In the beginning, it wasn’t easy to gain that trust, and getting our first clients was a big challenge. That’s why we are always so grateful to those who trusted us from the very start, because they gave us the opportunity to show what we could do.
How did you build your audience on social media?
If we had to start over, we’d definitely focus on keeping things simpler and more natural. At the beginning, we were so focused on looking professional that we kind of lost touch with our true essence. What we’ve learned is that, even though we’re a business, people don’t connect with the business itself—they connect with real people. We realized that sharing who we are, our stories, and the passion behind what we do is what truly builds that connection with others.
I think that once we started enjoying recording ourselves more, showing a bit more of our personalities, who we are, the behind-the-scenes moments, and the obstacles we faced with the business, our presence on social media really started to grow. Another thing we wouldn’t stress about so much is things like how many times to post or what days to post. We spent way too much time worrying about that, which caused a lot of stress, and in the end, we didn’t enjoy the process as much. What really matters is consistency, but also staying true to yourself and what you actually love doing.
Contact Info:
- Website: https://www.thetidyfreak.com
- Instagram: @thetidyfreakatl
- Other: https://www.google.com/maps/place/The+Tidy+Freak-+Atlanta+Professional+Organizers/@33.9495578,-84.0240775,10z/data=!3m1!4b1!4m6!3m5!1s0xa22ce31a6068a835:0x9211ba652f7931a6!8m2!3d33.9495578!4d-84.0240775!16s%2Fg%2F11v3qd3k5x?entry=ttu&g_ep=EgoyMDI0MTIxMS4wIKXMDSoASAFQAw%3D%3D
Image Credits
Maury Rossel