We’re excited to introduce you to the always interesting and insightful Chynna Morgan. We hope you’ll enjoy our conversation with Chynna below.

Alright, Chynna thanks for taking the time to share your stories and insights with us today. One of our favorite things to brainstorm about with friends who’ve built something entrepreneurial is what they would do differently if they were to start over today. Surely, there are things you’ve learned that would allow you to do it over faster, more efficiently. We’d love to hear how you would go about setting things up if you were starting over today, knowing everything that you already know.

If I were to start over today, one of the biggest things I’d focus on is building authentic relationships earlier—both during my college years and in the early days of starting my company. Relationships and partnerships are such a crucial part of growth, and I didn’t fully lean into that initially.

Looking back, I realize that cultivating genuine connections with like-minded businesses could have opened doors sooner. Strong partnerships allow you to tap into existing audiences, collaborate on initiatives, and grow with less reliance on traditional marketing spend. Instead of spreading resources thin, I could have focused on meaningful collaborations that accelerate growth organically.

I’d remind my younger self that relationships aren’t just about networking but about nurturing trust and mutual value. That foundation can create a ripple effect, making every step forward more efficient and impactful.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hey everyone, I’m Chynna, and I’m the founder of Vidlo, a platform designed to revolutionize how brands engage with their audiences by capturing authentic video testimonials and UGC videos. My journey into this space began with my passion for creating unique experiences that connect people and brands. Before Vidlo, I ran a company called GIF Out Loud, which helped brands activate events with music kiosks. However, when the pandemic hit and live events came to a halt, I pivoted and built Vidlo as a way to help brands continue to connect with their customers—digitally and meaningfully.

At Vidlo, our tool makes it incredibly easy for businesses to collect and share customer stories. Using simple QR codes or links, customers can create video testimonials or share their experiences right from their devices. We also offer features like website embeds and direct sharing options to ensure these stories get seen by the right audience.

The problem we solve is simple yet impactful: how can brands build trust, create social proof, and drive conversions in a way that feels genuine? Video testimonials have a profound impact—they showcase real people, real stories, and real results, which is far more persuasive than traditional marketing copy. What sets Vidlo apart is our focus on creating seamless, engaging experiences that allow customers to share their voices effortlessly.

One of the things I’m most proud of is how Vidlo has helped businesses—big and small—leverage the power of video to grow. From startups to household names, we’ve worked with brands to create campaigns that truly resonate with their audiences. My personal favorite? Collaborating with small businesses to help them capture video content that can supercharge their sales, or collaborating with music artists on tour, where fans could share their excitement through videos that became part of the brand story.

If there’s one thing I’d want people to know about Vidlo, it’s this: We’re here to help you turn your customers into your most powerful advocates. Whether you’re a brand looking to build trust or an artist engaging with fans, we’re dedicated to making your audience’s voice your biggest asset.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Clients are at the heart of everything we do, so fostering strong relationships with them is a top priority. I make it a point to connect with them regularly—not just to share updates but to truly listen to their feedback, concerns, and ideas. This ongoing dialogue helps ensure we’re always aligned with their needs and can make improvements that matter to them.

Another key aspect is celebrating their wins, both big and small. Whether it’s a major campaign milestone or a simple success story, we take the time to acknowledge their achievements. It’s about showing that we’re invested in their journey, not just the transaction.

By staying engaged, responsive, and supportive, we aim to create a sense of partnership that fosters trust and loyalty. After all, their success is our success, and that’s a bond worth nurturing.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our clientele has been starting with a deep understanding of our audience and their needs. Number one on my list is building a product or service when you already know the clientele. Too often, people create something without first validating whether there’s a genuine demand or if it addresses a real pain point.

For Vidlo, we focused on research and conversations with potential users before launching. We asked questions like, “What challenges are you facing?” and “What solutions would make your life easier?” This helped us design a platform that directly solves problems—making it easier to attract and retain clients.

By prioritizing this client-first approach, we’ve been able to grow through referrals, word-of-mouth, and strong partnerships because our audience recognizes that we genuinely understand their needs.

Contact Info:

• Website: https://vidlo.video
• Instagram: vidlobygol
• Linkedin: https://www.linkedin.com/company/vidlo