Alright – so today we’ve got the honor of introducing you to Tassia Vicentin Rezende. We think you’ll enjoy our conversation, we’ve shared it below.

Tassia, appreciate you joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Our brand is more than a name, it represents what we stand for. Tre Cuori is the Italian for “Three Hearts”, representing our family: husband, wife and son, who since the beginning were the strongest link ever felt by us. The choice for an Italian gelato comes from a combination of factors, one being of the fact it is a healthier option of ice cream, compared to others, and another being a honor to part of our family ancestors, from which we inherited one of our proudest tradition, the family one.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I was born in 1987 in São José do Rio Preto, São Paulo, and entrepreneurship has always been a part of who I am. My grandfather, a local pioneer in the transportation and hospitality industries, was a significant influence in my life. In 2009, I graduated with a degree in Business Administration from PUC Campinas and began my career at IBM. After two years, I decided to shift my focus to my family, embracing a new chapter in my life.

In 2013, my family and I moved to the United States when my husband received a job opportunity at Nestlé. During that time, I focused on motherhood while adapting to life in a new country. Eventually, I felt ready to return to the workforce. I started with Instacart and later joined Banana Republic Factory, where I quickly worked my way up to a management position in 2019.

My time at Banana Republic reignited my lifelong dream of owning my own business. After dedicating myself to training, research, and careful planning, I turned that dream into reality in March 2022 with the opening of Tre Cuori Gelateria. This venture is not just the fulfillment of a personal goal but the start of a new chapter where I can apply my passion for baking, knowledge, and experience.

Looking back, my journey has been about navigating big life transitions with determination and grace, all while balancing my professional ambitions with my family life.

Can you talk to us about how you funded your business?

To fund our business, we had to rely entirely on our personal savings and even sell our car. Unfortunately, we were unable to secure business funding from banks due to lacking prior business experience, which made it difficult for banks to extend credit to us.

How did you build your audience on social media?

Social media has been an excellent marketing tool for us. Staying active on Instagram and collaborating with local influencers have played a key role in spreading the word about our gelateria and connecting with our community.

Contact Info:

• Website: Trecuorigelateria.com
• Instagram: Trecuorigelato
• Facebook: Trecuorigelato
• Other: https://order-tre-cuori.square.site/

Image Credits
Erika Matos and Tassia Vicentin Rezende