Today we’d like to introduce you to Fernanda Ralston

Hi Fernanda, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

I started my journey 15 years ago with the pursuit of the answer to the question: What is the real luxury of our time?

15 years ago redefining luxury was about letting go of brands and opulence and understanding that true luxury was shifting to a more silent and understated place where timelessness and originality became the center of conversation.

That was when I started the post luxury movement in Brazil – certifying products and services that represented a more elegant class of luxury.

My background is on set design and fashion and my passion really lies in creating experiences that can elevate one’s life.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

The road can get a little rough so keeping your focus is key to finally reach a place where clear signs that you are in the right path to success start lighting up.

The most important lesson for me as a creator and entrepreneur, was to keep true to my vision.
Remembering always to anchor myself in a deep trust of the process when creating a new product.

Can you tell our readers more about what you do and what you think sets you apart from others?

Live Art is what my company offers and is a product dedicated to a selected group of consumers that is knowledgeable and demanding in quality and originality.

I’m completely immersed and enamored with I am Creation – It’s a platform and production company that translates the knowledge and message of Creatives into Video Art.
Being able to work with all the elements of film translating some incredible wisdom into beautiful artistic imagery and sound speaks directly to what I consider my speciality and true passion.

What’s next?

I’m looking very much forward to the launch of the new collection called The Creator’s ! It consists of 4 Video Art Films , 8 minutes long each , translating the message to the world of 4 incredible Brazilian Creatives.

I’m excited about this on going collection translating the vision and message of Creatives from all around the world into Video Art.

Our Film Collections offer a true “ Live Art ” experience – for those who seek more than just knowledge, blending timeless wisdom with a sensorial artistic experience.

Pricing:

• $45 per Knowledge Art Film

Contact Info:

• Website: https://www.iamcreation.com
• Instagram: _iamcreation
• Facebook: I am Creation
• Other: TikTok – _iamcreation

Image Credits

Photos: Iago Alencar