Alright – so today we’ve got the honor of introducing you to Naama Sarid. We think you’ll enjoy our conversation, we’ve shared it below.

Naama, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

A key part of the mission is the “carefully curated” aspect, meaning that the shop’s inventory is thoughtfully chosen. The shop offers pieces that have unique histories, designs, and qualities. Items can vary from everyday items to collectible pieces, allowing modern living spaces to be infused with a sense of history. Vintage and antique items can offer an aesthetic balance between old and new.
Each piece carries a story – whether it’s an item passed down through generations or one that has traveled through different hands and places over the years. Selling these pieces gives me a sense of continuity and connection to something larger than the present moment.

Naama, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

With a lifelong passion for collecting vintage treasures, I’ve created a space to share my love for history, craftsmanship, and unique design. My personal connection to the world of vintage is the foundation of my business. I’m not just selling for profit; I’m offering treasures I believe in and spend many hours searching for them. The shop is a reflection of who I am.

My proud moments are when I sell items for production companies, theaters and fashion designers around the world. I also received heartfelt letters from customers who told me about the personal significance the item they purchased had for them. People who find a piece similar to a lost heirloom or an item that evokes a specific memory were overwhelmed with emotion because it feels like they’ve rediscovered a part of their history.
These proud moments add a layer of purpose to my work.

We’d love to hear about how you keep in touch with clients.

By modeling for photos and sharing personal photos on social media, I’m not just promoting my products- I’m giving my customers a glimpse into the person behind the brand. This builds trust and relatability. Answering questions quickly and solving issues efficiently is a key component of excellent customer service. I go the extra mile to make the shopping experience smooth.
I also give attention to details in packaging. It makes the customer feel valued and transforms the simple act of receiving a package into a special experience.

For you, what’s the most rewarding aspect of being a creative?

The continuous learning curve I experience while running my shop is fulfilling. Each item I list presents an opportunity to research, learn, and deepen my expertise in vintage items. It makes my business more dynamic.

Contact Info:

• Website: https://www.etsy.com/shop/boboCOLLECTED
• Instagram: @bobocollected
• Facebook: https://www.facebook.com/bobocollected/
• Twitter: https://twitter.com/boboCOLLECTED
• Other: https://www.bobocollected.com/

Image Credits

Naama Sarid, Conrado Maleta’