We were lucky to catch up with Mar Della Greca recently and have shared our conversation below.

Alright, Mar thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Going from idea to execution is easier said than done. We all are filled with great ideas, but executing them involves an insane amount of discipline, dedication and sacrifice.

You need to find the perfect balance between getting properly prepared and not wasting time. Successful people are not smarter, they are faster. By the time others have had five meetings about something without taking action, I have gone, come, fallen, tried, tested, made 8 mistakes and found the right solution. I don’t have useless calls or meetings, I’m very careful with my time and if someone wants a meeting with me I need to know why and what’s the goal. And “talk about something” is not a goal.

Get prepared, learn everything you need to know surrounding your idea. Read, watch videos, follow experts, get obsessed with it. If you don’t have the right team, start alone.

Set a specific plan, don’t wander off. Action points, one after another, crush them and move on. If you don’t do it, someone else will.

Once the engine is on, look at it closely and detect the successes and the fails. Redefine, retarget, dismiss and repeat. It’s really not a difficult process, you just need to work harder than your competition and be serious about it. We all make mistakes, the key is how long do you take in solving them.

Taking an idea to execution is what makes the difference between those who do business and those who play business. Lots of talking and name dropping, no action whatsoever. If you want to take action, stop talking about it and put in the work.

That’s my best advice on this regard.

Mar, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Mar, I’m based in New York and I own a PR & Marketing firm for the entertainment industry, TBM Marketing. We are passionate about horror so we also own TBM Horror, an entertainment website.

I started from literally zero, so… skipping all the tedious details, I worked like a beast, slept 3h a day during an entire year, contacted everyone I could in the industry to learn and serve, and a few years later here we are, working with events, distributors, movies, production companies, bands, game developers and creating partnerships worldwide.

We work hard for our clients, take on projects we believe in and stick to our standards.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

To be myself and no one else. To stick to my standards and not bend my spine for money from people I don’t want to get associated with.

To be honest, stay away from drama and never get personal online. No one cares about the pancake you’re having for breakfast. Share results, interesting information. Don’t engage in circles that don’t align with your ethics.

Don’t be pushy. Don’t be that exhausting sales person. Be yourself, acknowledge when you’re not the best solution for a client and let them know.

Let’s talk about resilience next – do you have a story you can share with us?

Having a PR firm involves communication and relation with a lot of people. One of the things you need to keep in mind is that not everyone is a good person. Not everyone is going to be nice and not all of them are going to be loyal. You need to learn to not take things personally.

This is something I had to learn. I am a loyal person, and so is my business. I am steady and I push like a bull with blinders under great pressure. What this means is that the correct people are thrilled about working with you, and others just take advantage and leave you hanging from the cliff after you lifted them up to safety. People are people, and that’s alright.

We are not just a marketing agency. We really care for our clients. I do care for them. Sometimes, someone has had an emergency and I had to take over to save the situation, without being paid for it, without asking questions, I just solved the problem pulling strings from another side. Some of these people suddenly betrayed us or backfired. It happens. You need to keep cold calm and a steady mind.

Sometimes I have helped the competition because they had an urgent situation, like having their website down an hour before a big launch. Guess who sent their devs to the field? We are who we are, and we don’t stab in the back or play dirty. We have the name that we have because of our great work, not because of playing games.

What this means is that they will most likely never appreciate the favor or even worse, try to defame you afterwards. It’s alright. Resilience is not breaking your standards into shrapnel just because of betrayal or disappointment. We stand firm and I make sure everyone under my wings is covered and safe.

Contact Info:

• Website: https://www.tbmmarketing.link
• Instagram: https://www.instagram.com/mardellagreca/
• Linkedin: https://www.linkedin.com/in/mar-della-greca-270784181/