We caught up with the brilliant and insightful Brittany Piacenza a few weeks ago and have shared our conversation below.
Brittany, appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
Starting my travel page was one of the biggest risks I’ve ever taken, and it completely shifted the trajectory of my life. At the time, I was working full-time as a special education teacher—a career I’m deeply passionate about and have no intentions of leaving. Balancing my growing platform while continuing to educate children has been a challenge, but it’s also been incredibly rewarding.
Although I had traveled to 25+ countries, I had never shared those experiences with a wide audience. The idea of putting my personal journeys out there for others to see felt intimidating, especially with the risk of judgment from friends and family.
The leap into content creation came when my life felt like it was crashing down. After receiving devastating news about my and my husband’s infertility journey, I needed an outlet—a way to channel my energy and find hope in something that brought me joy. Travel became that outlet. I poured myself into curating meaningful experiences, learning how to captivate and inspire others through storytelling. It wasn’t easy, especially as I balanced this new venture with the demands of teaching. I often stayed up late writing and editing after long days in the classroom, slowly building an audience and finding my voice.
The turning point came when I landed my first collaboration with a hotel. That partnership was more than just a milestone—it was a sign that the risk I’d taken and the vulnerability I’d shown were leading to something impactful. Since then, my platform has grown, and with it, opportunities I once only dreamed of.
In less than a year, I’ve been fortunate to achieve milestones that I never thought possible. I’ve worked with incredible brands like Kane Footwear, Travel Soxiety, and Airplane Pockets, and I’ve partnered with hotels and Airbnbs in destinations like Colombia, Dominica, and Nashville. I’ve even curated travel-specific suitcases showcased on my Amazon storefront, offering my audience a personalized touch to enhance their journeys.
Taking this risk wasn’t just about starting a travel page; it was about finding purpose in a time of uncertainty and trusting myself to turn pain into something beautiful. Today, I’m proud to balance two passions—educating children and inspiring others through travel. This journey has shown me that even in the hardest moments, we can find new ways to grow and thrive.
I’m so incredibly grateful for the community I’ve built in my little corner of the internet. Sharing my journey, connecting with like-minded travelers, and inspiring others to explore has been one of the greatest joys of this adventure. Whether it’s travel tips, curated recommendations, or glimpses into my life, I love sharing it all with you. If you’re not already part of the journey, I’d love for you to follow along and join the adventure over at @brittaroundtheworld!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hi! I’m Brittany, a passionate travel content creator and full-time special education teacher. My journey into the world of travel storytelling was born out of a deeply personal moment—after facing the challenges of infertility, I found myself seeking purpose and joy in sharing my adventures. Travel had always been a source of healing and discovery for me, and creating content became a way to turn those personal experiences into something that could inspire and connect with others.
What makes my work unique is the authenticity and depth I bring to every project. I collaborate with brands, hotels, and Airbnb hosts to create engaging and impactful content that highlights their unique stories and offerings. I specialize in visually stunning Instagram posts, reels, stories, and detailed blog guides that provide valuable insights for travelers. Additionally, I curate location-specific suitcases on my Amazon storefront, offering personalized solutions for my audience to make their travels seamless.
Beyond just showcasing destinations, my mission is to create moments that resonate emotionally with people, encouraging them to explore while staying true to themselves. I’m most proud of the community I’ve cultivated—a space where travel lovers, dreamers, and adventurers can find inspiration and practical tips for their own journeys.
For potential collaborators, I aim to deliver creative, compelling work that highlights your brand authentically. And for those following along, my platform is a place where wanderlust and storytelling meet. If you’re ready to partner or simply want a dose of travel inspiration, join me at @brittaroundtheworld!
We’d love to hear the story of how you built up your social media audience?
Building my audience on social media has been a journey of growth, learning, and consistency. When I started, I didn’t have a grand strategy or a massive following—I simply wanted to share my love for travel and storytelling. Initially, I felt nervous about putting myself out there, especially since I had never shared my experiences on a platform before. But I decided to take the leap during a difficult time in my life, using social media as a creative outlet to channel my energy and connect with others.
The key to growing my audience has been authenticity and storytelling. I focused on creating content that felt true to me, sharing not just beautiful destinations but also the emotions, challenges, and unique moments that made each experience special. I learned to lean into my strengths—like writing detailed travel guides and sharing visually engaging content—and connected with my audience by being relatable and approachable.
Engagement has also been a big part of building my platform. I take the time to interact with my followers, respond to comments and messages, and create a sense of community. Over time, collaborations with brands and destinations helped me expand my reach, but I always prioritized staying true to my voice and purpose.
For those just starting out, my biggest piece of advice is to focus on consistency and authenticity. Post regularly, but don’t just post for the sake of it—share content that aligns with your passion and genuinely adds value to your audience. Don’t get caught up in the numbers; instead, focus on connecting with the people who are already there. Engage with your community, show your personality, and let your unique perspective shine. Most importantly, remember that building a social media presence takes time, so be patient with yourself and enjoy the process.
Are there any resources you wish you knew about earlier in your creative journey?
Absolutely! When I first started my journey as a travel content creator, there were so many tools and resources I discovered later that would’ve made things much easier early on. For one, Planoly would’ve been a huge help for organizing and scheduling my content, keeping my feed consistent. Notion is perfect for staying organized, whether it’s tracking deadlines or jotting down new content ideas. Canva has made it easy to create professional-looking graphics for my Instagram and blog posts. For video editing, CapCut is my go-to for creating high-quality reels and TikToks.
I also wish I had used Google Sites/Blogs sooner to build a simple website and share longer-form content. WeTransfer has been great for sending large media files, especially for collaborations. Finally, ManyChat has helped automate communication with my audience, making it easier to stay connected and engaged. If I’d known about these tools earlier, I would’ve been able to streamline my workflow and grow my platform more efficiently!
Contact Info:
- Website: https://sites.google.com/view/brittaroundtheworld/home?authuser=0&fbclid=PAZXh0bgNhZW0CMTEAAaZXOsJUm_ggfilo_kgp_K3Smk82gwnGiyNjN2CgC06OmdLH3OSEa3vanbQ_aem_4G1RVQ3P9NC-84Wu4ff8Vw
- Instagram: https://www.instagram.com/brittaroundtheworld/
- Facebook: https://www.facebook.com/profile.php?id=61556167943670
- Youtube: https://youtube.com/@brittaroundtheworld?si=WMemRh43Ha7rTAt-
- Other: https://www.tiktok.com/@brittaroundtheworld?_t=8sU9Gf8OQ6Z&_r=1
