Alright – so today we’ve got the honor of introducing you to Tammy Afriat. We think you’ll enjoy our conversation, we’ve shared it below.

Tammy, thanks for joining us, excited to have you contributing your stories and insights. Was there an experience or lesson you learned at a previous job that’s benefited your career afterwards?

As an engineer, I worked on a system where I learned the importance of preventative management—anticipating issues and implementing maintenance to ensure the system is constantly working.

This experience shaped my parenting approach. Instead of finding myself in a situation where my kids and I are overwhelmed and exhausted, I focus on understanding my children’s needs and creating healthy routines as a proactive approach to cultivating peaceful family dynamics.

As a parent coach, I help moms and dads establish boundaries that promote mutual respect, creating a harmonious home environment. Like any system, a family thrives through continuous data gathering and analysis, along with consistently nurturing love and limits.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Of course, for the reader who may not have come across me, I am Tammy Afriat, a mom of three (ages 5 –13) and an engineer turned into a certified parent coach.

My journey into parent coaching is rooted in my unique blend of analytical problem-solving and a deep passion for understanding human behavior.

Growing up, I was drawn to empathy and connection, but societal expectations led me to pursue a logical path in engineering. While being an engineer was interesting and satisfying, motherhood exposed a gap in my knowledge: I often felt unequipped to navigate my children’s meltdowns and emotional needs.

This realization drove me to explore social-emotional learning and behavioral science. My passion for parenting grew till I decided to pursue a certification as a professional coach specializing in setting healthy boundaries.

Today, my mission is to help parents find the golden way between being a “tyrant” and being too permissive to their children; in other words, to redefine parenting through compassion and boundaries (Love and Limits).
I do so through one-on-one virtual coaching sessions, my podcast, Playground Talks, and “Boundaries workshops.”

What sets me apart is my ability to combine the structured problem-solving mindset of an engineer with the compassionate, practical tools of a parenting coach. For example, during a one-hour workshop, parents expressed surprise at how many tools they received that they could implement immediately, leading to improvements in their parenting skills.

Potential clients and partners, please download the first guide designed for parents and caregivers of children aged 2–8, focusing on what are healthy and effective boundaries. You can also visit my website and learn more about my online and in-person interactive workshops (in the Austin area). These workshops guide participants in identifying when and where boundaries are needed and teach effective communication strategies.

I invite the reader to contact me with any ideas for collaboration or questions regarding parenting they may have. I would love to help however I can!

How about pivoting – can you share the story of a time you’ve had to pivot?

Early in my coaching practice, I worked with a mother who constantly supported “her daughter, believing she was shy, introverted, and not treated fairly by her siblings and friends.

During our conversation, I realized that instead of helping the mother “fix” her child’s issues, my role was to coach her on guiding her child to self-advocate. This experience highlighted how parental instincts to protect can hinder kids from developing essential life skills.

I worked with the mom to not own her daughter’s discomfort but to let her daughter navigate her social challenges. Through this approach, the child learned to negotiate, confront peers, and advocate for herself, which built her confidence.

This session reshaped my coaching philosophy; my role is to empower parents to allow their children to own their discomfort and find solutions, fostering growth for both.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

One book that significantly impacted my entrepreneurial philosophy is Born to Be Rich by Bob Proctor.

It emphasizes the profound connection between mindset and outcomes, teaching that success starts with internal self-work. Proctor highlights the power of imagination in shaping our reality, stressing that a clear vision combined with intentional action creates success.

The concept of “Image + Impact = Income” resonates deeply: by visualizing the goal (image)and aligning our actions to create meaningful change (impact), we achieve tangible results (income).

This principle has guided my entrepreneurial journey, reminding me that personal growth is the foundation of professional success. Wealth will follow as long as I believe in and witness the value I bring to my clients.

Contact Info:

• Website: https://bondingboost.com
• Instagram: https://www.instagram.com/tammyafriat/
• Facebook: https://www.facebook.com/profile.php?id=100078682938134
• Linkedin: https://www.linkedin.com/in/tammy-afriat/
• Youtube: https://www.youtube.com/channel/UCgAUNh0t9q5T5MiwxUqT3dw
• Other: Free Parental Guide around setting healthy boundaries: https://bit.ly/FreeParentingGuides

Image Credits

Gosia Domas