Today we’d like to introduce you to Pasakorn Nontananandh

Pasakorn, we appreciate you taking the time to share your story with us today. Where does your story begin?

My journey began as a university student majoring in interior architecture. During my first year, I helped a friend from the communication design program with his motion graphics class assignment. That experience turned out to be a pivotal moment in my life. By the time we finished, I knew I wanted to create my own work within this medium.

Now, a decade later, I’ve traveled deeply into the worlds of motion design and new media art. Over the years, I’ve developed a style that merges the two, bringing out the best elements of each discipline. This approach not only expands the expressive potential of my work but also allows me to create multi-faceted, immersive pieces that bridge art and experiential design.

We all face challenges, but looking back would you describe it as a relatively smooth road?

A career in art and design demands deep commitment. While many professions require long hours and high dedication, the art and design world is uniquely intense, with demanding workloads and extended hours driven by both the creative process and competitive industry standards.

For many years, I dedicated almost every weekday—and more weekends than I’d have liked—to my work. However, the work-life balance has improved significantly over time, thanks to my studio team’s ongoing efforts to streamline our workflow and support healthier schedules.

Then, the COVID-19 pandemic dramatically impacted our industry. As our work centers on designing for in-person experiences, the volume of projects dropped drastically. To adapt, we pivoted toward creating more digital assets and traditional content production for nearly two years. This shift required a major adjustment, as we were accustomed to the complexities of fully immersive production. Adapting to this new direction took time, but it also expanded our creative approaches as individuals level and also as a team.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

I work as an Art Director and Motion Design Director at Volvox Labs, a new media art studio in Brooklyn. In this role, I lead the motion design team, overseeing the creation of both 2D and 3D animations using pre-rendered and real-time methods. These animations play a key role in our immersive installations, blending seamlessly with contributions from our two other teams: the physical design team and the tech integration team. Together, we bring intricate, large-scale projects to life, often achieving results that exceed what might be expected from a much larger size studio.

Driven and inspired by nature. We weave elements of natural phenomena into each project, a signature that’s visible from concept to execution. Over the years, I’ve opportunity to help define the studio’s distinct graphic style, one that has become a signature style of our visual identity and sets us apart in the industry.

One of the things I’m most proud of about my time at Volvox Labs is our collaboration with world-class clients, both within the United States and globally. These partnerships allow us to push creative boundaries and develop experiences that resonate with audiences worldwide.

What matters most to you?

The Art of Balance: Practicing Moderation

One of the core Buddhist philosophies I am always keen to apply in all areas of my life is the concept of balance, or “moderate practice.” It’s a notion I first encountered during social studies lessons in primary school back in Bangkok, Thailand. At the time, I couldn’t have imagined it would become the main practice I applied in my adulthood.

Thailand, while influenced by capitalism, is not as engulfed in extreme consumerism as many other places in the modern world, at least when I was in my childhood, yet it still faces the pressures of “more is better”—to work harder for greater rewards, to consume more for added benefits. Now, living in New York, one of the most chaotic cities in the world while working in the art and design industry—a field that demands both mental and physical stamina to create impactful work. Long hours and weekend work are practically standard, and for years, “work-life balance” felt like an unattainable ideal.

But as I’ve fully entered adulthood life, I’ve realized that maximalism—the constant pursuit of “more”—can sometimes do more harm than good. This realization has brought me back to the Buddhist principle of moderate practice. Initially, it seemed almost impossible to bring balance into my life amid New York’s nature of chaos. Yet over time, I found ways to integrate moderation into my daily routines. Now, while hard work remains important, I prioritize setting aside time each week to care for my body and mind through sports training, meditation, yoga, and active rest days. This practice has improved my quality of life and, unexpectedly, also improved my performance at work.

In reflecting on this journey, I realize that my practice of moderation is still far from perfect—I continue to work on it daily. But living with this mindset encourages me to see beyond a life dictated by work alone. It invites me to make room for other meaningful aspects of life that I once overlooked.

For me, moderation isn’t a limitation on my productivity; rather, it allows me to use my time at work more efficiently, portion my day more thoughtfully, and ensure that there’s space left for other priorities. This balance, ultimately, gives me the perspective to live a richer, more fulfilling life.

Contact Info:

• Website: https://www.akaliko8.com
• Instagram: https://www.instagram.com/akaliko8_pas/

Image Credits

Personal Photo – Credit: Volvox Labs Studio
Artwork_02 – Credit: Volvox Labs Studio
Artwork_03 – Credit: Volvox Labs Studio
Artwork_04 – Credit: Volvox Labs Studio