Today we’d like to introduce you to Aruna Inalsingh

Hi Aruna, please kick things off for us with an introduction to yourself and your story.

I graduated from college with an engineering degree and needed a role with a lot of people interaction. So I started doing customer-facing work at manufacturing and chemical companies, only to realize that I liked more innovative environments. This inspired me to get a business degree and move into the world of hi-tech. Between tech, people, and business, I eventually realized that consulting was the best path for me, and that’s how I ended up starting Ani Marketing Service. Ani is a play on “any” and represents my initials!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

My road has been more like a roller coaster. As an ambitious person, I had a hard time accepting that I couldn’t make myself fit into a traditional engineering environment. So when I finally realized that was not a bad thing, I moved into the world of high-tech. It was at the beginning of the trend of marketers being the last to get hired and the first to get let go. I would get a job, lose a job, and repeat the cycle. I learned how to be resilient by being positive, an expert, and a doer. These traits molded how I do business, and the people I serviced became the foundation of my current day network of like-minded people and referrals.

We’ve been impressed with Ani Marketing Service, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?

I’m the founder of Ani Marketing Service, and I work under that umbrella when I’m in between full-time roles. The business evolves as market needs change. These days I see a big need for go-to-market services, but it turns out that there is no standard definition of what that means. A product leader might see that as email blasts (a true example), and a marketer could see that as everything from market education to client engagement. So I’m trying to use other descriptive phrases for myself such as:

• “I help companies find new loyal customers”
• “I create demand generation programs”
• “I produce sales enablement tools”

I think these are helping, because they’re familiar phrases and current needs. However, they don’t really differentiate what we do. So I’ve added another layer, which is on-demand services.

Marketing gets a bad rap, because we cost a lot and take a long time to get results (my friends argue that we created our own problem), but I don’t think that has to be the case. Much like software companies design in sprints, marketers can do the same thing. So I have created an e-commerce site, (AniMarketingService.com), where people can buy as little as 15 minutes of my time. For your 15 minutes, you tell me your problem, and I’ll come up with some solutions, which I’ll document and send to you – short term fixes that will be re-usable/ scalable for the long term. All experienced marketers can do this, because client problems and solutions tend to be similar enough, but most don’t want to work in 15 minute chunks and clients don’t want to pay “big money” for marketing retainers. So why am I open to this? Well, I love what I do, and I want people to see the value in it. So I’m willing to start small, in hopes that it will grow into larger opportunities.

We’d love to hear about any fond memories you have from when you were growing up?

In third grade, I was at Cross Country Elementary in Baltimore, MD. My teacher was Mrs. Rigsby, and she was one of my favorites. She taught me my multiplication tables, and I loved to help her. So often I would be late going home, because I was cleaning her blackboards. I guess it was my younger self’s version of service exchange, and that value lives on in me today!

Pricing:

• This is my unique selling proposition😊.
• You tell me what you can afford, and I’ll provide the appropriate deliverables for that amount.
• I do this on the fly. If you book an appointment tomorrow, then you’ll get immediate results
• I have lots of references, who’ll validate that I’m really good at GSD (Getting Stuff Done)!

Contact Info:

• Website: https://www.AniMarketingService.com

Image Credits

Photo Credit for map with money: christine roy, unsplash.com

Photo Credit for lady & man at table: National Cancer Institute, unsplash.com

Photo Credit for closed loop money pipeline: ClipArt