We caught up with the brilliant and insightful Denetro Tealer a few weeks ago and have shared our conversation below.

Denetro, looking forward to hearing all of your stories today. Let’s jump to the end – what do you want to be remembered for?

When I think about the legacy I want to build, it goes beyond just creating beautiful scents or successful products. I hope to be remembered as someone who brought joy, comfort, and connection into people’s lives through Scentify Essence. Each product I create tells a story or evokes a feeling—whether it’s nostalgia, serenity, or empowerment—and my dream is for those moments to live on in the hearts of my customers.

I also want to inspire others, especially those navigating challenges, to pursue their dreams boldly. Scentify Essence isn’t just a brand; it’s a reflection of perseverance, creativity, and passion. I hope people will say that I poured my heart into everything I did and that I uplifted others along the way.

Ultimately, I want to be remembered for making a difference—not just in homes filled with the warmth of candles but in the lives of people who found meaning, hope, or inspiration in my journey.

Denetro, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As the founder of Scentify Essence, a brand dedicated to creating luxurious, hand-crafted candles, diffusers, and fragrance products that elevate everyday moments into something truly special. My journey into this industry began from a deep love for scents and to honor my beloved mother’s memory. Scents have the power to evoke emotions, memories, and experiences. I’ve always been fascinated by how a simple fragrance can transport you to another place or time, and I wanted to share that magic with others.

Scentify Essence is more than just a business to me—it’s a way to help people create spaces that feel comforting, inspiring, and uniquely theirs. Our product line includes artisanal candles, wax melts, car diffusers, and reed diffuser oils, all crafted with high-quality ingredients and a meticulous attention to detail. Each scent tells a story, whether it’s the elegance of our ‘Rosewater’ candle, the festive allure of ‘Winter Charm’, or the cozy comfort of our ‘Sapphire’!

What sets Scentify Essence apart is our commitment to creating not just products but experiences. Every fragrance is carefully curated to inspire joy, relaxation, and connection. I also love to surprise and delight our customers with unique offerings, like our ‘Mystery’ candle, where the scent is revealed only after burning, or our luxury reed diffuser sets that add a touch of sophistication to any room.

I’m most proud of the way our products resonate with people on a personal level. Whether it’s a candle gifted to a loved one or a diffuser scent that becomes part of someone’s daily routine, knowing that Scentify Essence plays a role in people’s lives is incredibly rewarding. I’m also deeply honored to have grown a supportive and engaged community, particularly on Instagram, where I connect directly with fans and share the stories behind the brand.

For potential clients, followers, or fans, I want them to know that Scentify Essence is built on passion, creativity, and authenticity. Every product is crafted with care and intention to bring a little more beauty and joy into the world. My hope is that when people think of Scentify Essence, they think of a brand that truly values their happiness, comfort, and the memories they create.

What’s been the most effective strategy for growing your clientele?

One of the most effective strategies for growing my clientele has been focusing on authentic connection and storytelling. Through platforms like Instagram, I’ve shared not just my products but also the story behind Scentify Essence—why I started, what inspires me, and the meaning behind each fragrance. This transparency and personal touch have helped me build a community of loyal customers who feel connected to the brand on a deeper level.

Another key strategy has been engaging face-to-face with customers by attending small business vendor events, Festivals or conferences within my city or out of state. These events allow me to showcase my products in person, share the stories behind each scent, and receive real-time feedback from customers. There’s something special about connecting with people directly, answering their questions, and seeing their excitement when they find a scent they love. It’s a personal touch that builds trust and creates lasting impressions.

I’ve also leveraged the power of social proof and community involvement. Encouraging customers to share their experiences with Scentify Essence through reviews, photos, and videos has created organic buzz, has been especially successful in showcasing how our scents fit into real people’s lives.

Collaborating with influencers, offering exclusive promotions, and providing memorable experiences at pop-ups and events have introduced Scentify Essence to new audiences while strengthening relationships with existing customers.

Lastly, word-of-mouth marketing has been invaluable. Many of my clients come through recommendations from satisfied customers who genuinely love the products and want to share them with others. Creating memorable, high-quality products that exceed expectations is the foundation of this organic growth.

These strategies, paired with genuine engagement and a focus on delivering exceptional products and experiences, have been instrumental in expanding my clientele.

Let’s talk about resilience next – do you have a story you can share with us?

One story that stands out in my journey and truly illustrates my resilience happened early on when I launched Scentify Essence. At the time, I was juggling the challenges of growing a small business with personal struggles, including losing my mother, who was one of my biggest inspirations. Her love and strength became a guiding light for me, and I channeled that into creating something meaningful—my candles ‘Endless Love and Matriarch’, which I launched in her honor.

I vividly remember working late nights, testing countless formulas, and facing setbacks that made me question whether I was on the right path. There were moments when things didn’t go as planned—whether it was a production delay or a failed marketing attempt—but I refused to give up. Instead, I reminded myself why I started: to create something beautiful that brings joy and comfort to others.

One pivotal moment came when I attended my first local vendor event. I was nervous, unsure of how my brand would be received. But as customers walked up to my booth, they connected with the stories behind my products, especially ‘Endless Love.’ Hearing how my work resonated with them gave me the motivation to keep pushing forward. That event not only boosted my confidence but also reinforced the importance of showing up, even when it feels tough.

Looking back, resilience for me has been about embracing challenges as opportunities to grow. It’s about showing up consistently, learning from failures, and staying true to my vision, even in the face of uncertainty. Every obstacle has shaped me and made Scentify Essence what it is today—a brand built on passion, perseverance, and love.

Contact Info:

• Website: https://www.scentifyessence.com
• Instagram: https://www.instagram.com/scentifyessence?igsh=ejhidmxkMmloaWEw&utm_source=qr
• Facebook: https://www.facebook.com/share/15TJr9eAtx/?mibextid=LQQJ4d

Image Credits

Germayne Tealer