Alright – so today we’ve got the honor of introducing you to Maggie Hlebarova. We think you’ll enjoy our conversation, we’ve shared it below.

Maggie, thanks for joining us, excited to have you contributing your stories and insights. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

As a UGC creator, one of the biggest trends I’m seeing is the focus on authenticity and relatability. Brands are moving away from overly polished content and leaning into real-life moments that resonate with their audience. People want to see products in action—how they fit into daily routines, imperfections and all.

I love this trend because it aligns perfectly with what UGC creators excel at: showcasing products in an organic and trustworthy way. It’s also a win-win—brands get genuine content, and creators have the freedom to express their individuality. To me, this shift is a powerful reminder that connecting with an audience starts with being real.

A great example is when I worked on a campaign for a skincare brand launching a new moisturizer. Instead of shooting in a perfectly lit studio, I filmed a quick video in my bathroom during my morning routine, showing my real skin and chatting casually about how it felt to use the product.

To my surprise, the brand loved the unfiltered, relatable vibe and shared it across their channels. The audience’s response was overwhelming—comments flooded in about how refreshing it was to see skincare content that felt “real” and “attainable.”

That experience highlighted how much people value authenticity over perfection. It’s not about selling an ideal; it’s about sharing experiences that make people think, This could be me. This shift has redefined how I approach content creation and made storytelling so much more rewarding.

Maggie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Maggie, a UGC creator and digital marketer with over a decade of experience bringing stories to life. Based in LA, I specialize in creating relatable, scroll-stopping content for brands in beauty, fashion, wellness, and lifestyle. My goal is to blend creativity with strategy to connect authentically with audiences and drive results. Whether it’s crafting high-converting video ads or sharing real-life moments, I love helping brands shine through fresh, engaging narratives. In addition to creating UGC for brands, I also manage social media accounts. Let’s get in touch!

Is there a particular goal or mission driving your creative journey?

As a UGC creator, my driving goal is to connect people with products and brands in a way that feels authentic, relatable, and inspiring. I aim to create content that not only showcases the value of a product but also resonates with audiences on a personal level—helping them see how it fits seamlessly into their lives. My mission is to bridge the gap between brands and their communities by crafting stories that foster trust, spark curiosity, and ultimately enhance the customer experience.

My mission is to craft authentic, relatable content that builds trust between brands and their audiences while driving tangible results. I’m passionate about creating ads that feel natural and resonate emotionally, yet are strategically designed to convert. It’s about finding that sweet spot where creativity meets purpose, ensuring that every piece of content not only tells a compelling story but also delivers measurable impact for the brands I work with.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I prioritize clear and consistent communication to keep in touch with clients and foster brand loyalty. I maintain open lines of dialogue by providing updates throughout the project, sharing drafts for feedback, and ensuring timely delivery. Post-campaign, I follow up with performance insights and suggestions for future collaborations. Building genuine relationships by understanding a brand’s vision and being adaptable to their needs helps establish trust and keeps clients coming back for long-term partnerships. I always get so excited when a brand reaches out to work together again on a longer-term scale!

Contact Info:

• Website: https://maggieportfolio.my.canva.site/ugc
• Instagram: https://www.instagram.com/dearmagss/
• Linkedin: https://www.linkedin.com/in/maggiehlebarova/
• Other: Tiktok: https://www.tiktok.com/@dearmags?lang=en