We caught up with the brilliant and insightful Dj Elektrk Nick Sneed a few weeks ago and have shared our conversation below.
DJ ELEKTRK, looking forward to hearing all of your stories today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?
Yes, as DJ ELEKTRK (Nick Sneed), an international DJ, musician, and producer, I’ve led our entertainment business to generate well over six figures annually, working with global corporate clients and luxury wedding clients. While I earn a full-time income through creative work, I’ve chosen to maintain my corporate career as a manager in a global finance and strategy firm. This dual focus strengthens my business acumen, expands industry connections, and allows me to reinvest aggressively in ELEKTRK ENTERTAINMENT for rapid growth.
The journey wasn’t easy. Balancing a corporate career, family life, and my role as VP of Product, Strategy, and Transformation for ELEKTRK ENTERTAINMENT required immense focus and discipline. Our success stems from living by seven core values: professionalism, customer service, integrity, flexibility, teamwork, creativity, and—most importantly—great music. Bringing on a team of talented leaders to execute our strategic vision was transformational. Leveraging my background in strategy consulting and product management, I developed internal tools to track revenue, identify trends, and optimize resources—insights that have been critical for scaling.
If I could have done anything differently, I would have brought on a team and implemented systems from day one. Hiring niche consultants and investing in learning resources tailored to upscale corporate events and luxury weddings would also have accelerated our growth. That’s why we’re passionate about sharing what we’ve learned. We’re building tools like Gig Genius Pro—a game-changing platform for DJs and musicians to track and visualize revenue streams, making data-driven business decisions easier. With its beta release coming in early 2024, we’re excited to empower others to scale their businesses even faster.
Through all the challenges, our commitment to learning and adapting has been our greatest asset, and it’s what sets ELEKTRK ENTERTAINMENT apart as the DMV’s premier choice for upscale events.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
From a young age, music was my first love—I grew up singing, playing the piano, and experimenting with DJing. While studying Physics and Electrical Engineering at Howard University, I combined my technical background with my passion for music, which inspired my DJ name, DJ ELEKTRK—a nod to my Electrical Engineering roots. During this time, I started taking music seriously and was signed by Wale’s DJ, DJ Money, a big name in the DC music scene and on regional radio. At Howard, I became known for my great taste in music, producing, songwriting, and engineering.
Later, during my MBA at NYU Stern, I met my business partners, and together we launched two exciting companies: ELEKTRK ENTERTAINMENT and Elite Digital Solutions Group (EDS Group). ELEKTRK ENT. brings the DMV’s top DJs to corporate events and luxury weddings, creating unforgettable experiences. EDS Group helps creatives and entrepreneurs with branding, marketing, and strategy. We’re passionate about what we do and love working with clients to help their businesses and brands grow.
We’d love to hear a story of resilience from your journey.
The road hasn’t been smooth, but the challenges have shaped me. My biggest struggle has been finding balance—juggling my corporate career in product management and consulting for a global finance and strategy firm, while also being a dedicated partner, father to my daughter, and director of entertainment for ELEKTRK ENT., as well as VP of Marketing for EDS Group. On top of that, I strive to be a great son and an engaged member of my community. It’s a lot to carry, but I’m blessed with a supportive fiancée and daughter who inspire me every step of the way, along with a small circle of close-knit friends who keep me motivated to keep raising the bar.
Above all, I give glory to God for giving me the vision, purpose, and strength to pursue a path that adds value to others. The challenges make the journey even more meaningful.
Is there a particular goal or mission driving your creative journey?
In the future, we’re focused on bringing even more unforgettable experiences to life. We want to keep being the top choice for upscale corporate events and luxury weddings, working with amazing clients like Amazon, Apple, and the NFL. We’re also launching Gig Genius Pro, an exciting new app that helps DJs and their teams make smarter decisions to grow their businesses—it’s a game-changer for the DJ community.
For weddings, we’re making planning easier and more personal with tools like our custom music app, where couples can co-create the perfect soundtrack for their big day. Our mission is simple: to connect people through music, inspire creativity, and make every event unforgettable. Whether it’s a corporate event, wedding, or global festival, we’re here to deliver something truly special.
If you’re looking for an experience that stands out, we’d love to work with you!
Contact Info:
- Website: https://www.elektrkent.com
- Instagram: https://www.instagram.com/djelektrk
- Youtube: https://youtube.com/@djelektrk?si=tSwe_GkMGdhcBTUM
