We were lucky to catch up with Nancy Torres recently and have shared our conversation below.

Nancy , thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

BWG Jewelry’s mission is deeply personal and faith-driven. It’s about offering women more than just jewelry—it’s about reminding them of their inherent beauty and worth, inspired by my journey of overcoming struggles with self-image. Rooted in Christian faith, BWG Jewelry is dedicated to spreading love, encouragement, and the Word of God. Every piece serves as a tangible reminder that we are all “bellissima” and glamorous in our unique way.

Nancy , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m the founder of BWG Jewelry, which stands for “Bellissima Women Glamorous.” My brand is rooted in my personal journey and faith, and it’s a reflection of my desire to uplift, inspire, and encourage women. Growing up, I struggled with not feeling beautiful or glamorous, which sparked the creation of a brand that serves as a constant reminder to women everywhere that they are special, unique, and stunning in their own way.

BWG Jewelry is more than just a jewelry brand—it’s a testament to my Christian faith and my mission to spread positivity and God’s Word. Every piece of jewelry I design is meant to empower women with confidence, elegance, and style. We specialize in premium 18k gold-plated stainless steel and 925 sterling silver pieces adorned with high-quality cubic zirconia stones. Our products are hypoallergenic, tarnish-free, water-resistant, and durable, ensuring they’re perfect for everyday wear and meaningful occasions.

What sets BWG Jewelry apart is the combination of quality craftsmanship, timeless designs, and our dedication to creating an experience that resonates emotionally and spiritually. I want our clients to not only feel beautiful when wearing our pieces but also feel inspired and encouraged in their faith and personal journey.

One of the most rewarding aspects of running BWG Jewelry is hearing how our pieces make customers feel. Whether it’s a necklace that completes a special outfit or a meaningful gift for a loved one, knowing that I’ve contributed to someone’s confidence or joy makes it all worthwhile.

What I’m most proud of is the ability to connect with people through my brand—not just as a business but as a ministry of sorts. I want people to see that BWG Jewelry isn’t only about selling jewelry; it’s about sharing love, inspiration, and faith in Jesus Christ.

For potential clients and followers, I want them to know that when they support BWG Jewelry, they’re supporting a brand built on faith, integrity, and a passion for making a difference. I’m not just selling jewelry; I’m creating a community where women feel seen, valued, and celebrated for who they are.

In the next 5–10 years, I envision BWG Jewelry growing into a trusted brand with a storefront, building long-lasting relationships with customers, and continuing to inspire people to discover their faith and inner beauty. Whether or not someone makes a purchase, my goal is to make a positive impact on their life.

What’s been the best source of new clients for you?

The best sources of new clients for BWG Jewelry have been our website and participation in pop-up events. These channels allow potential customers to discover the brand and engage with our products in different ways.

The website serves as a primary touchpoint, showcasing our collections and conveying the values and story behind the brand. It allows clients to browse and purchase from the comfort of their homes while learning about the quality and craftsmanship that sets BWG Jewelry apart.

Pop-up events, on the other hand, offer a more personal and interactive experience. They allow customers to see and feel the jewelry firsthand while connecting directly with me and hearing the heart behind the brand. These events have been invaluable for building trust, creating memorable experiences, and fostering word-of-mouth referrals.

Although BWG Jewelry now offers international shipping, most clients currently come from within the United States, discovering the brand through these two primary channels. As we continue to grow, I aim to expand the reach and effectiveness of both, while also exploring new opportunities like strengthening our social media presence and engaging with faith-based and lifestyle communities to connect with even more clients.

Let’s talk about resilience next – do you have a story you can share with us?

2. What Do You Think It Takes to Be Successful?

Success for BWG Jewelry is about more than sales; it’s about impact. The brand is guided by principles of quality, faith, and connection. True success means inspiring others to find beauty in themselves, trust in the brand, and perhaps most importantly, discover the love of Jesus Christ. The founder’s vision includes building brand trust, growing into a storefront, and creating a business that not only supports their family financially but also touches lives spiritually and emotionally.

Contact Info:

• Website: https://www.bwgfashion.com
• Instagram: https://www.instagram.com/shopbwg/
• Facebook: https://www.facebook.com/shopbwg/

Image Credits

I’m the owner of all the images