We caught up with the brilliant and insightful Armando Sernas a few weeks ago and have shared our conversation below.

Armando, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When we first created this community, we didn’t want to preach the standard fitness mantra. Through personal experience and countless first hand accounts, we’ve seen time and time again that a person does not need to eat sleep breathe fitness, simply to see results.

Instead, they should feel accepted regardless of what walk of life they come from, and feel supported every step of the way.

Our FR Fam prides ourselves on providing a safe space for EDM fans to connect, support, and motivate one another, all while keeping up with their wild crazy festival lifestyle.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m the founder of the FIT Rave Fam, a fitness coaching business designed for ravers and the EDM community. My journey into this industry is deeply personal. Growing up, I always felt out of place. I played sports but didn’t fit in with athletes, struggled academically, and wasn’t much of a partier. It wasn’t until I found the EDM scene that I experienced a true sense of belonging. Fitness also played a significant role in my transformation. It taught me confidence, discipline, and how to live without holding back. This combination of community and personal growth inspired me to create the FR Fam, a place where festival-goers can experience the same transformation and support I found.

Within the FR Fam, we offer fitness and nutrition coaching tailored to the unique needs of ravers. Our services include online coaching, and in-person group training designed to keep members active, healthy, and confident both in and out of those festival gates. We also host educational workshops, mindset courses, and even fitness-themed retreats that combine the energy of festivals with the structure of wellness.

One of the biggest problems we solve is helping ravers maintain the energy, endurance, and confidence needed to thrive in their lifestyle. Festivals are physically demanding, and many people struggle to balance that passion with their health goals. We empower our members with the tools and support they need to feel their best, whether they’re dancing all night or recovering after a big event.

What sets us apart is our focus on community and understanding the lifestyle of our members. the FR Fam isn’t just about workouts, it’s about belonging. Our members form connections that go beyond fitness, creating a supportive network where they can grow together. Plus, our programs are personalized and rooted in the EDM experience, making them as fun as they are effective!

What I’m most proud of is seeing the transformations our members go through, not just physically, but mentally. Watching someone gain confidence and fully embrace who they are is the most rewarding part of this work. I also take pride in the unique community we’ve built. the FR Fam is a judgment-free space where everyone feels welcome, regardless of where they are in their journey.

For anyone reading this, I want you to know that you don’t have to choose between your health and your love for festivals. Our FR Fam is here to show you how to do both. If you’ve ever felt out of place, lacked confidence, or wanted a fresh start, you’re not alone. I’ve been there, and we’ve built the FR Fam to help people like you discover your strength and thrive. Whether you’re looking for fitness coaching, a community of like-minded people, or a way to balance your passion for raving with your goals, we’re here for you.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to unlearn was that confidence comes from external validation. Growing up, I believed that fitting in, achieving certain milestones, or being recognized by others would make me feel confident. I spent so much time trying to mold myself into what I thought others wanted me to be, whether it was excelling in sports, being more outgoing, or trying to blend in socially. But no matter what I achieved, I still felt like I wasn’t enough.

The first turning point came in high school, when I snuck into a rave for the first time. I immediately fell in love with the positivity and energy of the community. It was unlike anything I had ever experienced, this high energy, judgment-free environment where everyone could be themselves. It was a glimpse into the kind of life I wanted to live, one where confidence and acceptance came naturally.

The second turning point came when I got to college. I was still struggling with self-doubt and feeling down on myself, and I realized I couldn’t keep living that way. I decided it was time to take control and dive headfirst into fitness, not just to better myself physically, but to build my mental strength as well. Fitness gave me a structure to focus on, a way to push myself, and the realization that confidence is something you build through showing up for yourself every day.

Unlearning the belief that confidence had to come from outside was a journey. It took embracing the lessons I learned both at festivals and in the gym. Today, that lesson is at the core of the FIT Rave Fam. I want our members to see that confidence doesn’t come from meeting others’ expectations, it comes from embracing who you are, finding joy in your passions, and pushing yourself to grow. Through fitness and our incredible community, I hope to inspire others to build their confidence from within.

How do you keep in touch with clients and foster brand loyalty?

Staying connected with our members and fostering brand loyalty is all about building relationships and creating a sense of community. Fitness is deeply personal, and for our members, many of whom are passionate about the EDM scene, feeling supported and understood is key to staying engaged and motivated. We go beyond coaching to ensure every member feels like they’re part of something bigger.

We use multiple touchpoints to keep in touch and maintain that connection. For online members, we communicate regularly through Discord, where we share personalized updates, share our life experiences, and send messages of encouragement. Social media is another huge part of how we stay connected. We use platforms like Instagram and TikTok to celebrate wins, share educational content, and keep the vibe fun and engaging with EDM-themed posts and stories.

For in-person members, we foster connection through small group classes and fitness events, which are not only about training but also about creating shared experiences. For example, we’ve hosted events like an EDM-themed max strength testing day and even fitness retreats that combine the energy of festivals with wellness activities.

Community calls and group challenges play a big role in fostering loyalty. These bring everyone together, whether it’s for a cooking class, a goal-setting session, or our recent Winter Arc Challenge, where members worked toward their goals as a team. It’s about showing members that we’re all in this together.

What sets the FR Fam apart is that we’re not just a fitness brand; we’re a family. Members form genuine connections with each other, and that sense of belonging keeps them coming back. The loyalty isn’t just about the services we offer, it’s about the relationships we build and the confidence we help our members discover.

We believe that when you focus on people, loyalty naturally follows. That’s why we prioritize communication, shared experiences, and celebrating every win, big or small.

Contact Info:

• Website: https://fitravefam.com
• Instagram: https://www.instagram.com/the_fit_raver/

Image Credits

@hsmithmedia, @dgamboaaa