Alright – so today we’ve got the honor of introducing you to Stacy Eleczko. We think you’ll enjoy our conversation, we’ve shared it below.

Stacy, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

As a copywriter, my job is to write words that persuade people to take action (buy a course, download a guide, book a call…). To do this well, it’s way more about the research than the actual writing. My clients often come to me because they need content for a website. But what we uncover is they really need a messaging strategy. We need to be able to clearly and concisely communicate what sets them apart and why their ideal clients should care.

Effective copy is all about connection. It’s about making people feel seen and understood, and helping them solve a problem. To do this well, a good copywriter basically needs to become obsessed with understanding everything that makes a potential buyer tick.

Because without strategy, they’re just words on a page. Part of that strategy is the use of sales psychology – and this is where marketing sometimes gets a bad rap.

There’s a difference between evoking emotion and exploiting it. My favorite clients to work with are impact-driven brands. Ethical copy is a must – I’ll never use shady tactics that compel peopel to buy for the wrong reasons.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a teacher turned copywriter. I used to say I found copywriting accidentally. Disenchanted by my job for a long time, I was doomscrolling on Facebook one night when I saw an ad for a copywriting course and clicked. It instantly felt like a perfect fit and I decided to start my business the next day. (Yep, seriously.)

I quickly realized it wasn’t an accident at all, but the perfect example of what a strong messaging strategy can do for a business. When you’re clear on your ideal client and how you can solve their problem, you can write copy that gets the right message to the right person at the right time. (Just like that ad I saw.)

This is what I love to help small business owners with. I write websites that help position them as the go-to choice for their target audience. Most of my clients come to me with an existing website they put together to look legit or to have a place to store information. But they soon realize it’s not actually doing anything for them.

We dive into messaging strategy so we have a solid foundation for their marketing efforts. After helping them find their unique value and how they can set themselves apart from the competition, I get to work on concisely communicating that through their content.

My favorite part of what I do is seeing the confidence and clarity my clients find when we’re done with a project. They know exactly how to talk about their businesses in a way that genuinely connects with their dream clients.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has been all about building relationships. I do a lot of networking, in person and online, and consistently engage on LinkedIn. Every time I meet someone new, I approach the relationship with the lens of curiosity. I genuinely want to get to know who they are, what they need, and how I might be able to help them – whether that’s introducing them to a potential referral partner or giving them copywriting advice.

These connections turn into genuine relationships. Some people have become my clients, some have referred me to others, and some have become collaboration partners.

We’d love to hear about how you keep in touch with clients.

The client experience is one of the most important parts of running my business. After projects, I send a thank you note and small gift. I regularly check in via email and engage with past clients consistently on LinkedIn. If I see something I think they may find valuable or connect with someone I think they should meet, I send that information their way.

My clients are more than a transaction, and many have turned into friends. Brand loyalty happens the same way loyalty does in any relatioship. I work hard to build trust and credibility and then continue to work to maintain it.

Contact Info:

• Website: www.stacyeleczko.com
• Linkedin: www.linkedin.com/in/copybystacy
• Other: I love my email subscribers! Each week, I share insights and actionable advice about brand messaging strategy and copywriting. https://stacy-eleczko.kit.com/8baeec34cd