Today we’d like to introduce you to Cherrelle Allen

Hi Cherrelle , thanks for joining us today. We’d love for you to start by introducing yourself.

The story of Wow Just Wow Candle Co. began in March 2022, fueled by a girls’ trip to Miami and a love for fragrance! A fun candle making class sparked a passion, and I knew I had to bring that “wow” moment home.

Armed with a candle making kit, I dove into a world of testing and experimentation. The journey wasn’t always easy, but the dedication to crafting captivating scents and luxurious self-care products kept the flame burning.

And then, on May 5th, 2022, Wow Just Wow Candle Co. was officially born! It’s been a whirlwind ever since, but seeing the joy our candles and products bring to others makes it all worthwhile.

We all face challenges, but looking back would you describe it as a relatively smooth road?

Let’s be honest, the initial stages weren’t always smooth sailing. From sourcing the perfect ingredients to perfecting the exact fragrance throw, there were a few bumps in the road.

Finding the Right Wax: Not all waxes are created equal! It took time to experiment with different types to achieve the clean burn and scent release I envisioned.

Perfecting Scents: Creating captivating fragrances is both an art and a science. There were definitely some “wow, that doesn’t smell quite right” moments before I landed on the perfect combinations.

Building a Brand: Standing out in a crowded marketplace can be tough. It took dedication to develop a brand identity that truly reflected the Wow Just Wow experience.

But through it all, the dedication to crafting captivating scents and luxurious self-care products kept the flame burning.

As you know, we’re big fans of Wow Just Wow Candle Company. For our readers who might not be as familiar what can you tell them about the brand?

Who We Are: Wow Just Wow Candle Co. is a passionate purveyor of self-care essentials, handcrafted with love in Virginia. We believe that fragrance has the power to transform your space and elevate your mood.

What We Do: We specialize in creating luxurious soy candles and pampering body care products infused with captivating scents.

What Sets Us Apart:

Handcrafted with Care: Every Wow Just Wow product is poured and made with love, using high-quality, natural ingredients.

Unique Fragrance Blends: We go beyond the ordinary, offering a curated collection of captivating scents that will take you on a sensory journey.

Luxurious Body Care: Our body care products are formulated to nourish and pamper your skin, leaving you feeling refreshed and rejuvenated.

Commitment to Self-Care: We believe that self-care is not a luxury, but a necessity. Our products are designed to help you create a relaxing and enjoyable self-care ritual.

Wholesale Love: We’re passionate about collaborating with other small businesses! Looking to add captivating scents and luxurious self-care products to your store? Inquire about our wholesale program.

Some of Our Self-Care Products & Benefits:

Soy Candles: Hand-poured with love for an inviting ambiance and a clean burn. Available in a variety of captivating scents to suit your mood.

Body Care Products:

Nourishing Body Oils: Deeply hydrate and replenish your skin with luxurious oils like coconut and jojoba.

Invigorating Shower Steamers: Fill your shower with delightful scents and essential oils for a spa-like experience.

Hydrating Body Balm: Soothe and moisturize dry skin with our rich and creamy body balm.

What We’re Most Proud Of:

Customer Satisfaction: Seeing the joy and positive feedback from our customers is what fuels our passion. We take pride in creating products that truly make a difference in people’s lives.

Building a Community: We’ve fostered a wonderful community of self-care enthusiasts who share our love for fragrance and relaxation.

What We Want You to Know:

Experience the Wow: We invite you to explore our collection of candles and body care products and discover your new favorite scent!

More Than Just Candles: We offer a variety of self-care essentials to help you create a personalized self-care routine.

Shop Local & Support Small Business: When you choose Wow Just Wow, you’re supporting a small, woman-owned business dedicated to quality and craftsmanship.

Wholesale Opportunities: Are you a fellow small business owner? We love collaborating! Inquire about our wholesale program and bring the Wow Just Wow experience to your store.

We invite you to join us on our journey to create a world filled with captivating scents, moments of pure self-care bliss, and a supportive community of small businesses!

Can you talk to us about how you think about risk?

Leaving the Comfort Zone:
Starting your own business requires venturing outside the security of a traditional job. It involves financial risks and the uncertainty of success.

Investing Time and Resources:
Developing your products, building a brand, and launching a business all require significant investments of time, money, and effort. There’s always a chance these investments may not pay off immediately.

Introducing New Products:
Creating new scents or body care products involves the risk of them not resonating with your target audience.

Contact Info:

• Website: https://WJWCC.com
• Instagram: https://www.instagram.com/wjw_candleco/
• Facebook: https://m.facebook.com/WOWJUSTWOWCANDLECO
• Youtube: https://youtube.com/@WJWCC
• Other: https://www.amazon.com/DIY-Candles-Wax-Oils-Wicks/dp/B0D6FY23HW/ref=mp_s_a_1_1?crid=FB7LVHWLKCH4&dib=eyJ2IjoiMSJ9.hNs0gNakQXNUTy1B7TuIMJ7r47Q_7hPx5QMOI_7jdkg.dsvsnoZIKfBUUQNq1Nsxu05NwFl8yq-2sxTJvrOnAUs&dib_tag=se&keywords=diy+candle+c+allen+book&qid=1718587418&sprefix=diy+candle+c+allen+book%2Caps%2C266&sr=8-1