Today we’d like to introduce you to Karie Engels
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey with Basil & Salt began several years ago when my three children were small. I started with a modest Facebook page and gradually began contributing to various media outlets. Over the years, this small endeavor has blossomed into what it is today: a thriving digital website, a print magazine, and an exciting new lifestyle show set to debut this fall on our own Roku TV channel.
Like many small businesses, we faced challenges during the pandemic, which slowed our progress for a moment. However, the brand has rebounded with renewed energy and passion.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey has definitely had its challenges. As someone completely new to the media world, finding my footing was far from simple. Carving out a unique space for my brand and ensuring its distinctiveness was a significant struggle. Growth, as any entrepreneur knows, is both natural and challenging. There comes a point when you need help because you can only wear so many hats and work so many hours in a day.
One of the biggest lessons I’ve learned over the years is recognizing when to pivot or let go of a project, no matter how passionate I am about it if it’s simply not working. This ability to adapt has been crucial in overcoming obstacles and continuing to grow.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I have created a lifestyle magazine and brand that has grown to include a lifestyle show, a travel show, and a dedicated lifestyle channel on Roku TV. This channel provides a platform for other creators to showcase their content in 27-minute episodes and series.
What I’m most proud of is that this has truly been a labor of love. It’s the culmination of hard work, innovative ideas, partnerships with other creative souls, and a constant flow of inspiration.
What sets me apart from others is my unwavering desire to carve out my own space and voice, daring to be different. The lifestyle show debuting in September is a perfect example of this. Each episode is designed to stand out, avoiding the clichés and repetitive formulas often seen on cable television and streaming channels. When I designed the lifestyle channel, the same principle applied—I wanted to create something fresh and unique. It’s time for something different, and I’m committed to delivering that.
Do you have any advice for those just starting out?
If you’re passionate about your next adventure, take the leap. Stay committed to your vision and, most importantly, dare to be yourself. Many people will encourage you to follow the tried-and-true formulas, and while there is wisdom in that, it’s essential to put your own twist on your work and your brand. Be smart, take advice, but don’t be afraid to venture beyond it. Your uniqueness is your strength, so let it shine through in everything you do.
Contact Info:
- Website: https://basilandsalt.com/
- Instagram: http://instagram.com/karieengels
- Facebook: https://www.facebook.com/karieengels1/
- Twitter: https://x.com/karieengels
