Today we’re excited to be connecting with Juliana VanLaanen again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Juliana, we loved learning your story, but I think our audience is going to appreciate learning about the product side of your story as well. So, maybe you can help bring everyone up to speed?
Looking for the perfect gift that combines fun, quality, and a touch of magic? 2MamaBees offers a stunning line of luxury playhouses, swing sets, and children’s products designed to spark imagination, foster family bonding, and make every playtime unforgettable.

What sets us apart? It’s all in the details! From real plant window boxes that let kids explore gardening to seed paper instruction booklets you can plant after assembly, every piece is thoughtfully crafted with sustainability in mind. Our products are made in the USA by skilled Amish artisans, using eco-friendly materials to create heirloom-quality playsets that families will cherish for generations.

Perfect for families who value creativity, sustainability, and premium craftsmanship, 2MamaBees playsets aren’t just toys—they’re tools for growth, connection, and lifelong memories. Give the gift of purposeful play this holiday season! 🎁

Do you remember the moment you realized the world needed this product?
The moment we realized the world needed 2MamaBees was deeply personal and unforgettable. Samantha, one of our co-founders, was navigating the challenges of raising her son after his autism diagnosis. She searched for play products that weren’t just entertaining but also encouraged sensory development, creativity, and family interaction. What she found were mass-produced options that lacked depth—products that didn’t meet the needs of children with varying abilities and certainly didn’t align with her values of sustainability and quality.

That realization sparked our mission to create something different—something purposeful. We envisioned a product line that not only inspires imaginative play but also supports a child’s physical, emotional, and sensory growth while fostering meaningful family connections. Along the way, we’ve learned that our focus on thoughtful design, sustainability, and heirloom-quality craftsmanship fills a gap that parents didn’t even realize existed. Families want products that aren’t just beautiful but also serve a deeper purpose—and that’s exactly what 2MamaBees is all about.

From the real plant window boxes to the seed paper instruction booklets, every detail of our playsets reflects our dedication to creating a meaningful and lasting impact. Seeing the joy and connection our products bring to families has been the most rewarding part of this journey, affirming that the world truly needed what we set out to build.

Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
At 2MamaBees, our core message is centered around purposeful play—creating products that bring families closer, inspire creativity, and promote sustainability. Every element of our branding and marketing reflects this ethos, highlighting our commitment to building a better world through thoughtful design, eco-conscious practices, and family-centered values.

Through our branding, we aim to communicate that our products are more than just toys—they’re tools for growth, connection, and leaving a positive legacy. From the moment a customer interacts with us, whether through our website, packaging, or social media, we want them to feel the care and intention behind every detail. We emphasize that our playhouses and swing sets aren’t just beautiful and durable but also aligned with the values parents care about: sustainability, safety, and developmental benefits for their children.

Our commitment to sustainability is a cornerstone of our message. By using responsibly sourced materials, crafting heirloom-quality products, and partnering with organizations like American Forests, we show that families can choose products that are both impactful and environmentally responsible. Even small details, like our instruction booklets printed on seed paper, serve to reinforce this message.

Ultimately, our branding is about creating an emotional connection with families. We want parents to feel confident that they’re choosing products that enrich their children’s lives while aligning with their personal values. By blending purpose, quality, and sustainability, we aim to create not just a product but a movement—a celebration of family, creativity, and a better future for the next generation.

What are you most thankful for?
At 2MamaBees, we are most thankful for the incredible community of families, supporters, and team members who have embraced our vision and helped us grow. We’re grateful for the trust parents place in us to create meaningful products that bring joy, connection, and lasting memories to their homes.

We’re also deeply thankful for the opportunity to make a positive impact—not just through the playsets we craft, but through our commitment to sustainability and giving back. From partnering with American Forests to replant trees, to supporting families in need through organizations like DecMyRoom and the Bumble Bee Foundation, we’re honored to contribute to something greater than ourselves.

Most of all, we’re thankful for the chance to pursue a purpose-driven business that reflects our values and makes a difference for children, families, and the planet. It’s an incredible journey, and we couldn’t do it without the love and support we receive every day.