We were lucky to catch up with Mike Liu recently and have shared our conversation below.
Hi Mike, thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
The Journey from Idea to Execution: How FreeFuse Came to Life”
Starting FreeFuse wasn’t just a spark of inspiration—it was the answer to a problem that kept nagging at me, one that I saw affecting industries across the board: the need for more personalized, engaging content experiences that didn’t rely on static, one-size-fits-all approaches. But the question was, how do you take something that complex and actually make it actionable?
Step One: Define the Core Problem and Vision
The first thing I did was zero in on the problem. I started with a simple but powerful question: What would it look like if content could adapt in real-time to each user’s needs? I wanted FreeFuse to be a platform that anyone—whether in training, sales, or customer engagement—could use to build dynamic, interactive journeys without requiring deep tech knowledge. This became the backbone of FreeFuse: creating something powerful yet intuitive.
Step Two: From Vision to Action—Research and Validation
After defining the vision, I went straight into research. The idea was one thing, but I needed to know if it could work in real environments. So, I started talking to people across industries—trainers, sales leaders, consultants, healthcare professionals—to get a sense of how FreeFuse could solve their unique challenges. I asked a lot of questions, dug into their processes, and tested assumptions. This feedback loop was crucial because it helped shape FreeFuse’s features around what people actually needed, not just what sounded good on paper.
Step Three: Building the Framework—Getting into the Technical Side
Once I felt confident in the concept, I knew it was time to get technical. We needed a framework that could support interactive, multipath media without overwhelming users. At first, it was a lot of trial and error. I spent hours mapping out workflows, storyboarding user experiences, and figuring out how to simplify complex processes into intuitive tools. This is when I started focusing heavily on how custom GPTs (Generative Pre-trained Transformers) could help drive FreeFuse forward. They offered a way to build adaptive, personalized content at scale, which was key to realizing the vision.
Step Four: Developing the MVP and Testing in Real Time
With a solid framework, it was time to develop our Minimum Viable Product (MVP). The goal was to keep it simple but functional enough to demonstrate FreeFuse’s potential. We began building the main features: interactive training modules, real-time content customization, and an intuitive interface for creating these multipath experiences. Then came testing. We tested FreeFuse with early adopters, gathered feedback, and iterated quickly. This process wasn’t easy; there were bugs, usability issues, and times we had to scrap whole features. But each challenge pushed us to refine and improve.
Step Five: Bringing It to Market—Aligning with the Right Partners and Audience
Once we had a working MVP, the next step was launching FreeFuse to a broader audience. But I knew we couldn’t do it alone. We needed partners who shared our vision, who saw the potential of FreeFuse not just as a tool, but as a platform for transformation in training, engagement, and personalization. We aligned with forward-thinking companies and consultants who helped us expand FreeFuse’s capabilities and reach. This was also the time when I really started to see the potential for building an ecosystem around FreeFuse—connecting different industries and sectors through our platform.
The Journey Continues
Looking back, the path from idea to execution was anything but linear. It was filled with pivots, learnings, and a fair share of late nights. But each step was essential in shaping FreeFuse into what it is today. And the best part? We’re still just getting started. Every day, I’m excited to see how we can keep evolving FreeFuse to make content creation, engagement, and learning experiences more powerful, more intuitive, and more impactful for everyone who uses it.
Mike, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Meet Mike Liu: Transforming Engagement and Learning through FreeFuse”
I’m Mike Liu, founder of FreeFuse—a platform born from the belief that content should do more than inform; it should engage, adapt, and create real connections. My journey into this industry started with a fascination for how people learn, interact, and ultimately, how they remember and apply what they experience. I wanted to create something that didn’t just provide information but transformed the way people engage with it, making learning, training, and customer experiences more interactive and impactful.
How It All Started
The initial idea for FreeFuse took shape when I noticed a gap across multiple industries. No matter if it was corporate training, sales engagement, customer support, or even compliance, everyone was using the same linear content methods—methods that were often static, generic, and one-size-fits-all. I kept thinking, What if there was a way to personalize content, to let users shape their journey based on their needs and interests? This question set me on the path of building a platform that could create adaptive, multipath experiences.
What FreeFuse Does
FreeFuse is designed to empower businesses to build engaging, interactive journeys. It’s a multipath media platform that can be used to create everything from corporate universities to personalized customer journeys, immersive training modules, and interactive marketing content. We provide tools that let users design these journeys without needing a tech background, and we integrate AI—especially custom GPTs—so that each experience feels more like a conversation and less like a lecture. The platform is built to handle complexity while remaining intuitive, enabling organizations to deploy adaptive content at scale.
Problems We Solve
What sets FreeFuse apart is our focus on transforming static information into interactive experiences. For many clients, the challenge is engagement—whether it’s keeping employees interested in training, creating customer experiences that feel personal, or building a consistent brand experience across franchises. FreeFuse addresses this by allowing organizations to break away from linear content and create interactive, engaging pathways tailored to each audience. Our platform is designed to evolve alongside the user’s journey, making it a tool for connection and not just content delivery.
Why FreeFuse Stands Out
FreeFuse isn’t just about tech or automation—it’s about creating meaningful connections. We focus on personalization and adaptability, empowering clients to build experiences that resonate. By using custom AI solutions, we give organizations the power to create training, customer interactions, and learning paths that adapt in real time. Our approach isn’t just a novelty; it’s a strategic advantage for organizations looking to build deeper, more memorable connections with their audience.
What I’m Most Proud Of
If I had to pick one thing, it would be the impact we’re having on engagement and the positive feedback from clients who are seeing real results. Whether it’s hearing from an organization that cut down onboarding time by 30% or a client who’s improved customer retention through personalized content journeys, knowing that FreeFuse is making a difference is incredibly rewarding. I’m proud that we’ve created a tool that helps people feel heard, supported, and empowered.
Key Takeaways
At the end of the day, FreeFuse is about reshaping how organizations connect, train, and engage. We want potential clients and followers to know that FreeFuse is here to make complex interactions simple, adaptive, and impactful. I’m thrilled to be a part of this journey and to continue innovating ways to bring interactive experiences to life. For those who are ready to explore what adaptive content can do, we’re here to support every step of the way.
Any fun sales or marketing stories?
Turning a ‘No’ into a ‘Yes’ with the Right Demo
One of my favorite sales stories is from a demo I did for a client who was, to put it mildly, skeptical. They came into the meeting with a hard “no” mindset, thinking FreeFuse was just another tool in a crowded market. But I could tell they hadn’t really seen what it could do.
So, instead of giving them the standard pitch, I flipped the script. I asked about their biggest pain points—those everyday issues that cost them time, frustrate their team, and ultimately affect their bottom line. Then, I tailored the demo on the spot. I showed how FreeFuse could solve each issue they described, walking them through our interactive training modules and adaptive content pathways that turned their biggest challenges into real strengths.
By the end, that initial skepticism turned into genuine interest. They saw how FreeFuse wasn’t just another tool, but a solution built around their needs. And the best part? That “no” turned into a resounding “yes” before the demo even wrapped up. Taking the risk to go off-script made all the difference.
Any advice for growing your clientele? What’s been most effective for you?
For us, the most effective strategy has been building ecosystems rather than traditional client relationships. We realized early on that creating value isn’t just about what FreeFuse can do as a product, but about the network and community we can foster around it.
We’ve developed specific ecosystems, like the Instructional Design Club and the HR Consultant Club, where members come together to share insights, collaborate on projects, and leverage each other’s strengths. FreeFuse serves as the platform where these interactions happen, offering tools for content creation, training, and adaptive learning that members can use to build and share their expertise.
These ecosystems aren’t just spaces to connect—they’re support systems that empower members to grow their own businesses and initiatives. By focusing on creating communities with shared goals and values, we’re expanding FreeFuse’s reach and attracting a clientele who sees us not just as a tool provider but as a partner in their success.
Ecosystem building has been key, as it transforms every member into a champion for FreeFuse, creating an organic, community-driven approach to growth that’s sustainable and meaningful.
Contact Info:
- Website: https://freefuse.com
- Linkedin: https://www.linkedin.com/in/mike-liu-4wd/
- Youtube: @FreeFuseOfficial
Image Credits
All taken with my phone