We recently connected with Jayme Godoyo and have shared our conversation below.

Jayme, appreciate you joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?

This is a fun question because this is part of what we do! In the beginning of my business and for the first year, I was a solo operation. I did my own social media and felt that was something that I should continue to do so that it would be in my voice. I had some success doing that; I was able to get quite a few leads to sign up for discovery calls using the link in my Instagram bio.

What eventually happened, however, was that as I got more clients, I became much less consistent. If it was a choice between client social media or my own, mine was always on the back burner. I hired team members to help me with client social media accounts and after a few months, I realized that it would be much more efficient for one of my team members to take over my account.

I now have relinquished control of my business accounts and my team takes care of everything from content creation to answering DMs. They give me a list of photos or videos that they need from me but the rest is completely off of my plate. My account continues to have great reach and interaction, even with a relatively small following.

If you’ve been thinking about delegating social media elsewhere, I highly recommend it. It is so nice to see growth and know that I can concentrate on other things in the business.

Jayme, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I could go a few different directions with this question but will try to stay on track! I moved around a lot growing up but by the time I got to high school, I knew I wanted to go to the University of Illinois. The reality was that I wanted to move far away from my hometown and get some fancy job in a big city somewhere. I was a shy kid and found validation through doing well in school and being a “good” kid. I played sports here and there, but did not excel at much athletically, so I relied on academics to feel valued. Because of this, I was thrilled to get into the school I wanted. My family never traveled or took vacations growing up, so I’d only left Illinois once, I think, and that was to live in Michigan for a year. I share that because during my time at U of I, I worked for the yearbook, the Illio, and my junior year, became the editor. This position allowed me the opportunity to travel to LA, Dallas and New York in my last couple of years there.

I graduated in 2007 with my bachelor’s in advertising and really thought I was headed to LA, but ended up taking a marketing job in Champaign, where I stayed for about 18 months before reluctantly moving back to Southern Illinois.

When I moved back, it was tough for a bit. I worked as a bartender, a cashier and in the photo department at a local store. I met the man who is now my husband, and decided to stick around. In our first year together, we traveled to Florida, which I had never been to. More on that later.

I finally took a job working as an overnight youth care worker at a child welfare nonprofit agency. I wasn’t sure what I wanted to do, but I knew quickly that youth care work at a residential treatment home was not going to be it. After just under two years there, I took over fundraising for Southern Illinois, Missouri and Florida, so I spent a lot of time away from home. I also went back to school during this time and got a Master’s degree in Nonprofit Administration from Lindenwood University. I was in that role for about seven years and eventually, I got tired of the travel and went back to where I started, at the residential treatment home, becoming a counselor in one of the girls’ homes for my last two years there.

I started my business nearly 3 years ago but I had a “side hustle” for a few years before that. I joined a multi-level marketing company in 2016 and although I ended up leaving that after a couple of years, the confidence I gained during that time was wonderful. It was like I became a new person. I even got certified to teach two forms of group fitness and taught at a local gym for about seven years.

When the pandemic hit, I started putting more thought and effort into making my “side hustle” a full-time job. I was burnt out working with teenagers and being on-call and wanted a change. My husband was also close to retirement and we love to travel, so it no longer felt aligned for me to be tied to a 9-5.

I started talking about what I wanted to do and was hired quickly to help write a large state grant for a local business. That contract in November 2021 gave me the confidence I needed to officially leave the nonprofit at the end of 2021 and dive fully into my own business.

Team Godoyo officially became Team Godoyo LLC in March 2022 and my husband retired that April. I started as a virtual assistant by myself doing mostly just administrative tasks (email management, scheduling, organizing files, etc.) and within one year, had hired a team and taken on a full roster of clients not just for administrative tasks, but business and social media management. In my first year of business, my husband and I spent 5 weeks in Florida and a month in Lake Tahoe, plus some shorter trips between. I also traveled to Las Vegas to meet one of my first clients and assisted with his annual event. This became a huge part of my brand – the ability to work from anywhere.

I now have a team of 6 and we do full social media management, podcast management, web design, administrative assistance and business management. Starting the business has allowed me to meet such amazing people all over the country and best of all, has allowed me the flexibility to travel and spend time with my husband and our kids without question.

I’m really proud of my business and the team we’ve built. Team Godoyo LLC exists to help businesses navigate the multifaceted landscape of business administration, marketing and digital platforms that have a tendency to be overwhelming. We are dedicated to simplifying that journey by taking on those time-consuming tasks and providing streamlined operations and a powerful online presence.

We are most well-known for our podcast management and online business management. We set up organized systems for scheduling guest interviews, create SEO’ed podcast titles and manage the process from interaction through episode release (we do not edit episodes). In our OBM services, we manage teams for clients (including hiring/firing), create streamlined processes, set up systems and much more.

We are also known for our social media services and what sets us apart is our engagement. In our full management package, we find potential customers for our clients and organically reach out to followers, thank followers for coming to the client’s profile and ensure comments are responded to on each post.

I am most proud of the team. I created the name “Team Godoyo LLC” because I knew I eventually wanted it to be a team and it happened much quicker than I anticipated. I have a group of very dedicated individuals who I can rely on and who are wonderful to our clients.

Have any books or other resources had a big impact on you?

I love this question because I read a lot and love listening to podcasts. Here are some of my favorite books that have positively impacted me:

The Compound Effect by Darren Hardy – this is one of the first professional development books I ever read and I still recommend it often.
Leaders Eat Last by Simon Sinek
The Slide Edge by Jeff Olson
Atomic Habits by James Clear
Limitless by Jim Kwik
10x is Easier than 2x by Dr. Ben Hardy

Some of my favorite podcast hosts are Shawn Stevenson (The Model Health Show), Lewis Howes (School of Greatness), Chalene Johnson (The Chalene Show), Tony Whatley (365 Driven), Cynthia Thurlow, Amy Porterfield and Peter Attia.

How about pivoting – can you share the story of a time you’ve had to pivot?

I shared about this a bit in the initial question, but I can elaborate a little further here because I think this was one of the biggest turning points for me. I mentioned working for a child welfare nonprofit. I was there for nearly 11 years and it was comfortable. I had been promoted there and held a few different positions over the years. I could have stayed and would potentially still be there today. Instead, I decided that I wanted to go a completely different direction and work for myself. I loved the idea of being able to work from anywhere.

I started my business with one client and no idea how I was going to make it work, but I just knew I was going to. I cashed in an investment account I had (I don’t know that I would recommend that – I took a huge financial hit on it), but it was enough to replace about 3 months of my salary once that ended, so I felt confident enough to say that within 3 months, I would know whether this business was going to work.

Thankfully, I didn’t have to dip into that money because I was able to start signing additional clients and working right away. I think the biggest change for me, at least in the beginning, was setting boundaries with my home office so that I would actually stop working. I had to define set hours and really learn to stick to them as much as possible. And now, as long as I have my laptop and my cell phone, I can work anywhere.

Contact Info:

• Website: http://teamgodoyo.com
• Instagram: @teamgodoyollc
• Facebook: https://www.facebook.com/GodoyoJayme/
• Linkedin: https://www.linkedin.com/in/jaymegodoyo/
• Twitter: @JaymeGodoyo

Image Credits

E. Kracht Photography