We were lucky to catch up with Lesley Crawford recently and have shared our conversation below.

Lesley, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I love this question! Cannon Construction TX is proud of many of our standard business practices, but one in particular is that we prefer that our customers know they CAN change their mind as the scope of their project advances. What we do differently is that if we have not booked our trades or purchased the materials, then our client won’t be “nickeled and dimed” for change orders.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My love of construction and creativity started at a very young age building projects with my father, Dennis Cannon Crawford. Some of my most cherished memories revolve around my father and I repairing broken items, building things or forging new projects in his workshop. When I unexpectedly lost my father in 2018, I found comfort in honoring him by changing the company to its current name to reflect this love and his name. I am most proud of the fact that my business development comes only from referrals from happy clients and that we do not need to do any marketing. What a blessing!

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

That women can’t work in construction. I am fairly old-school and although construction is mainly a “man’s world”, I find that not only am I welcomed by both men and women in this industry, but that I am also respected.

Can you share a story from your journey that illustrates your resilience?

Resiliency is a must in the construction industry. Throughout the year, it can be feast or famine depending on so many factors: cost of goods, weather, or time of year. So, we must adjust with all of these factors on a weekly basis and plan strategically.

Contact Info:

• Website: https://www.CannonTx.com
• Instagram: #cannonconstructiontx
• Facebook: @cannonconstructiontx

Image Credits

C Photography