Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Viviana Castellanos

Owning a small business means I wear many hats at once, including social media. I have run all my social media channels since the start. Social media is such a huge avenue to communicate and build lasting relationships with customers, it’s difficult to be known without an online presence. Most of my social media knowledge comes from hands on learning throughout the years of using and observing the shifts in platforms. Read more>>

Ciara Toliver

Starting a business from scratch has definitely sharpened me. Most people will advise you to quit your 9-5 and focus mainly on your business (I’m so happy I didn’t listen to them). Others will say, “make sure you can do everything in your business.” (Marketing, warehouse, website operator, etc. Well, my advice is, create a budget to hire individuals that are experts in these areas. This will save you time and will impact your business in a positive way. After 2 years of doing everything myself, I finally outsourced and built a team. Business couldn’t be better! Read more>>

Portia Hambrick

I manage my own social media. I took take classes from time to time and look up different tips on the internet or on YouTube for ways to grow my Instagram. I’ll also speak with other people in my industry to see what tips they might want to share. Read more>>

Louise Hall

I manage all of my own social media accounts for my business myself. COVID hit six months after I opened up and if I was to think about a positive effect of the period when we were all forced to close, it was that it gave me the opportunity to start to build content, understand how to use all of the platforms and learn what worked and what didn’t. Read more>>

Becky Levin Navarro

Social media is a love hate relationship. When I started my business in 2010 it was all about Facebook. Then we started slowly hearing about Instagram which started in 2010, but actually didn’t grow in popularity until 2012. I kept hearing about Instagram but was hesitant until an intern started posting for us and probably really took it under our wing in 2015. We manage our own social media and have tried to stay up and current and have finally hit 15k followers on Insta. Read more>>

Bilkis (Bili B) Shinaba

I am currently managing my own accounts but I hire for certain projects. I have a certain goal and level I want my brand to be so I can gather the best people as a part of my team in the future. Read more>>

Camila Saldarriaga

Social media is a tricky thing, I manage it all on my own and at times it can be overwhelming. With every platform there are tips and tricks for growth, and it’s hard to keep up with all the updates. So it doesn’t get too overwhelming I try and block out one day a week to batch create content. The goal is never growth for the sake of numbers but more so for the sake of getting my work out there as much as possible and exposing it to whoever I can. Read more>>

Kimberly Gordon

I have always managed my own social media. I spent a lot of time researching the utilization of hashtags & learned from what others seemed to have been doing right. I’m not at 100’s of thousands of followers but I can say I’ve invested time in growing authentically & organically. Read more>>

Tyrell Clarke

As of now I manage my own social media accounts. From ideation, to editing, to posting and engaging, I manage the whole process. I have not hired a team or company, but that is something that I am open to in the future. Read more>>