We’re excited to introduce you to the always interesting and insightful Savannah Heiden & Darby Attard. We hope you’ll enjoy our conversation with Savannah Heiden below.

Savannah Heiden, thanks for taking the time to share your stories with us today How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?

How did I learn to do what I do?
We both learned floral design through hands-on experience, mentorship, and continuous self-learning. Starting and meeting in a in a flower shop, we developed our design skills and learned the logistics of the floral industry. Later we founded Lush and Wild Flowers, where we honed our craft and took on the business side of things.

What could I have done to speed up my learning process?
I wish we had pursued more structured business education early on, such as workshops or courses in entrepreneurship. Connecting with other business owners sooner could have also helped us avoid some early mistakes and gain valuable insights.

What skills were most essential?
Creativity, organization, and communication were key. Creativity drives our floral designs, while organization is essential for managing logistics. Communication with clients and team members has been vital for understanding needs and building strong relationships.

What obstacles stood in the way of learning more?
Balancing creativity with the operational side of the business was challenging, as we initially focused more on design and less on tasks like accounting and marketing. Time management and handling the uncertainty of entrepreneurship also posed obstacles, but persistence helped me overcome them.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We’re Savannah and Darby, the co-founders of Lush and Wild Flowers, a floral design business born out of our shared passion for flowers and creativity. Our journey began when we met while working at a flower shop and realized we had a common vision: to create beautiful, personalized floral designs that reflect the unique styles of our clients. From there, we decided to take the leap and start our own business, and Lush and Wild Flowers was born.

At Lush and Wild Flowers, we specialize in custom floral arrangements for weddings, events, and special occasions. From hand-tied bouquets to elaborate event florals, we design with both creativity and purpose, ensuring that every arrangement tells a story. We also offer flower arranging workshops, providing a hands-on experience where clients can learn the craft of floristry and explore their own creative abilities. Our focus is on sustainability and sourcing high-quality, fresh flowers to ensure every arrangement is as environmentally friendly as it is beautiful.

We solve the problem of providing not just stunning florals, but designs that are thoughtfully tailored to our clients’ visions. Whether it’s an intimate wedding or a large corporate event, we take the time to listen and understand exactly what our clients are looking for, making sure that our florals elevate their special moments.

What sets Lush and Wild Flowers apart is our personal touch and commitment to quality. We go beyond traditional floral design by offering a truly customized experience, ensuring each project feels like it’s designed just for them. We are passionate about sustainability, and we aim to make an impact on the floral industry by using eco-conscious practices while creating unforgettable designs.

We’re most proud of the relationships we’ve built with our clients, and the joy we feel when we see our florals come to life at events. Being a part of our clients’ special moments and knowing that our designs contributed to making those memories even more beautiful is what drives us. We’re also incredibly proud of the community we’ve fostered through our workshops, where we’ve helped others discover their own love for flowers and creativity.

For potential clients, followers, and fans, we want you to know that Lush and Wild Flowers is a business built on a foundation of passion, creativity, and a deep love for what we do. When you work with us, you’re not just getting florals—you’re getting a personalized experience from a team that truly cares about making your vision a reality.

What do you find most rewarding about being a creative?

For us, the most rewarding aspect of being artists and creatives is the ability to bring beauty and emotion to life through our work. There’s something incredibly fulfilling about transforming raw materials—whether it’s flowers, color, or design—into something that resonates with people. Seeing the joy on our clients’ faces when they experience our creations, or when our designs enhance a special moment, is what truly drives us.

We also love the process of continual growth and learning, as being creatives allows us to explore new techniques and ideas, keeping our work fresh and exciting. The satisfaction of knowing that our craft brings happiness, connection, and meaning to others is the ultimate reward.

Is there a particular goal or mission driving your creative journey?

Our creative journey is driven by a desire to make every moment feel extraordinary through thoughtful and personalized floral designs. We aim to craft arrangements that not only enhance the aesthetic of an event but also evoke emotion and tell a unique story. Our mission is to connect with our clients on a personal level, ensuring that each design reflects their vision and brings their dreams to life.

At the same time, we are deeply committed to sustainability and ethical practices within the floral industry. Our goal is to create beautiful, meaningful work while minimizing our environmental footprint, making an impact that lasts beyond just the event.

Contact Info:

• Website: https://www.lushandwildflowers.com
• Instagram: @lushandwildflowers