There is often more than one right answer, and this seems to be particularly true for the question of whether folks should lean on family and friends for support with the brands. Your circumstances, relationships and other factors can determine what’s right for you – but we wanted to get a conversation going on the topic as it’s something that comes up often in our chats with entrepreneurs and creatives in the community.

Marcha Charles

Since I can remember, my sibling has had atopic dermatitis, and my mom and dad have taken him to the medical professional for treatment. It was rare to see him without a rash. I saw him scratching so intensely that he broke the skin. However, only recently have I learned about atopic dermatitis, so I can only imagine what he has suffered. As you continue reading, you’ll learn more about my target audience, which consists of people who desire a fragrance-free, colorless, herbal infusion body butter made of dried flowers and natural oils. My store’s best-selling body butter, ‘Your New Best Friend,’ is the first body butter jar my brother tried. He called me days later and said: Read more>>

Jonathan Ruley

When people think of “supporting”, most people immediately assume financially. While financial support always helps and is greatly appreciated, there are so many other ways one can show support. Telling others about it, posting about it on social platforms, engaging on the business’s social media posts, attending events,etc. Growing up, my mom always said, “The squeaky wheel gets the oil”. If you don’t feel supported, just ask! Read more>>

Shana Stewart

Many people assume that once they open a business their family and friends will support the most. It’s the total opposite! Your friends and family aren’t your target audience and it sucks to digest and process that! But, friends and family rarely become interested in your business at all. Even if it is something they are looking to purchase. Read more>>