We recently connected with Erica Morel and have shared our conversation below.
Alright, Erica thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
Our mission is help women feel confident. Over 10 years ago I was very overweight. I was so unhappy with how I looked most importantly how I felt daily. I would hide in pictures. I would cry In dressing rooms. I was not happy. I was a mom to 2 little girls and couldn’t keep up with them. Till I found my coach it changed my life. Yes I lost the weight but most importantly I found a new self. I learn not only to eat better. Deal with the real reason behind the self sabotage. My mission is make women feel safe on their health journey
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m a mother single mother of four beautiful kids. Two daughters in college and two little boys at home. I’m the owner is a healthy cafe in Houston TX TheHangOutSpot. A place we serve healthy protein treats and good vibes. It’s a place the community can lay back and chill. We also come together with workshop in nutrition and business. Women meet weekly for a networking events and month celebration.
I started out as an online wellness coach I still am. My passion for helping women reach their fitness goals, with one on one coaching, meal plans, work outs Ect..
I’m also the proud co founder of a walking club CypressGirlsWhoWalk. We meet weekly for walks and talks with the women in our community
To think all of this started from a hound girl who just wanted to feel good in skin. A young girl who tried every Yo-yo diet out there. When I met my coach it changed my life and decided to go into coaching for the rest of my life and change women lives the way mine changed
How did you put together the initial capital you needed to start your business?
About 2 years ago I knew it was time to pivot from just online coaching. Even thou I loved it and was doing very well I was stuck. I wanted to grow and scale my business. I made the decision to open up a brick and mortar business. A physical location women, men and families can come to enjoy the healthy treats and build a beautiful community!
Opening up this business meant capital was needed and going from online where it’s free was a huge challenge, but I was up for that challenge..
I used all my experience in hosting events, bringing the community together from my walking clubs. The marketing experience in my wellness business and did a many fundraisers. We hosted a vision board party, a paint and sip, a work out class a few networking events. I also did a campaign to sell over 100 of our herbal Tea in 10 days. With all this work and effort we came up with the capital and within 3 months the doors to the hangout spot was open
Any insights you can share with us about how you built up your social media presence?
To truth building an audience on social media was a bit of a mistake. Let me explain. 11 years ago I got this program that helped me drop 35 pounds. I happen to post a picture with a drink next to me people started to ask what I had done to lose the weight. At this time I had less than 200 followers all friends and family. My first sale online I made $70 and that completely changed my life. At that moment I saw the power of social media
Daily I started to show more of my life., not only about my products and services but my daily life. My kids, my daily routine and people started to follow more. Share my content they became fans ready to watch their favorite reality show. 😂
My biggest advice don’t over think it. Don’t try to be perfect just be very consistent. Show up every single day no matter what. You will learn what your audience wants as you go. You will become better daily as you. Dont be afraid to be yourself. In a world of so much Fakeness we need more authentic people
Contact Info:
- Website: https://linktr.ee/erica_morel?fbclid=PAZXh0bgNhZW0CMTEAAaY5swvmHUubh5jkAE-2d3MMTPfD6u7n00G64L4WayguzWLmo3iDIXCl_5s_aem_7x5tqLh0df9BbmucVzvVKg
- Instagram: Erica_Morel
- Facebook: Erica morel
