We recently connected with Gino Santarossa and have shared our conversation below.

Gino, thanks for taking the time to share your stories with us today Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?

I believe one of the biggest challenges realtors face is the intense competition within the industry. No matter where you are in the world, there’s always a large number of real estate professionals vying for clients. The key to standing out is to establish yourself as the go-to expert in your field. By consistently providing valuable, reliable, and actionable information—whether it’s market reports for specific areas, updates on laws and regulations, or insights on financing—you’re offering something clients could find online but prefer to hear directly from a knowledgeable realtor they trust. Sharing these insights in an engaging way helps future buyers and sellers navigate the process with confidence. Ultimately, positioning yourself as the industry expert is what sets you apart in a crowded market.

Gino, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve been an entrepreneur since the age of 17, pursuing diverse ventures that have shaped my career. From owning a successful entertainment company to being a television personality, and developing beachfront properties in Honduras since 2011, I’ve always embraced challenges. One of my proudest achievements was leading our team to win the International Property Awards for our projects in Trujillo, Honduras—a testament to the hard work and dedication we poured into the region.

Today, I continue to take pride in my work, especially in leading teams to success. Partnering with North2South Realty has been an integral part of my journey, enabling me to help clients achieve their goals, whether buying or selling their homes. Today I focus alot of my attention on South Florida especially in the areas of West Palm Beach and Palm Beach Gardens.

Any advice for growing your clientele? What’s been most effective for you?

My YouTube channel, Relocating to Florida – Gino Santarossa, has been an incredible tool for connecting directly with viewers. Through the channel, I cover a wide range of topics designed to help people from around the world plan their move to Florida. It gives potential clients the opportunity to get to know me and see my expertise firsthand. My goal is to guide viewers in determining if Florida—and the various areas across the state—are the right fit for their family.

In addition to YouTube, I’m also a weekly guest on CHIN Radio, an Italian radio station, where I discuss trending real estate markets and share the latest deals. Both platforms allow me to deliver valuable insights and connect with a diverse audience.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation means everything to me. When I work with a client, I don’t see them as a dollar sign—I’m fully committed to making their buying or selling journey as smooth and stress-free as possible. Before we begin, I ask clients to complete a detailed questionnaire to clearly understand their needs and preferences.

From there, I dedicate myself to researching the areas they’re interested in, providing comparables, and connecting them with trusted professionals in my network, including lawyers, mortgage brokers, appraisers, videographers, photographers, stagers, and cleaning services. I work exclusively with reputable companies to ensure every step of the process is seamless.

For me, one happy client often leads to referrals, and there’s nothing I value more than earning someone’s trust to recommend me to others. Referrals are the heart of my business, and I love them!

Contact Info:

• Website: https://www.GinoSantarossa.com
• Instagram: https://www.instagram.com/ginosantarossarealtor/
• Facebook: https://www.facebook.com/share/143BmZBXdC/?mibextid=LQQJ4d
• Linkedin: https://www.linkedin.com/in/gino-santarossa-566111212?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Twitter: @Gino_Santarossa
• Youtube: https://youtube.com/@ginosantarossa?si=dt8iQHwznKCTgv7C

Image Credits

Julianna Malinowska