We recently connected with Anna Woods and have shared our conversation below.
Anna, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
Our mission is all about breaking free from the ordinary and embracing the bold, the dramatic, and your true sensual self. We exist to inspire women who dare to stand out, and those who want to make a statement.
In a world that often seeks to tame the wild and the unconventional, our goal is to be a spark. We want to encourage others to create art that is bold, without restraint, and with all the theatrical flair possible.
Why? Because the world needs more than just what’s expected. It craves the daring, the unexpected, and the deeply authentic. Our mission isn’t just about pushing boundaries; it’s about celebrating the artistry of life itself, every messy, dramatic, gorgeous moment of it.
Anna, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
VIXEN LA is a Los Angeles based womenswear brand, designed for special occasions, resort wear, and evening attire. The ultimate online destination for glamorous contemporary styles. VIXEN LA was founded in 2022 by creator, Anna Woods. Vixens are part of an inclusive community that fosters the discovery of confidence, fearlessness, and sensuality. At VIXEN LA, we honor the profound connection between a woman’s body and the power she carries within. We celebrate the uniqueness of every woman, striving to offer an experience that seamlessly blends sophistication with a hint of allure. Our versatile designs are crafted to transition effortlessly from day to night, empowering women to embrace themselves at every moment. VIXEN LA’s latest fashion show blends grunge glam, evoking edgy rebellion with sophisticated allure. The brand is committed to sustainability, with the 2023 sold-out collection, Sustainable, featuring eco-friendly recycled fabrics. VIXEN LA was and is created for iconic women who own their femininity.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
What built our reputation? Simple: we didn’t play it safe. We threw out the conventional and made an impact by embracing the bold, controversial, and making uncomfortable social plots. We knew that real conversations don’t happen by following the norm-they happen when you make bold statements that provoke thought. We didn’t shy away from the provocative, and the media was more than happy to fuel the fire. It’s about grabbing attention, challenging perceptions, and making sure you’re impossible to ignore.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Staying connected with our clients and fostering loyalty is at the heart of everything we do. We believe in cultivating a sense of community, not just a customer base. One of the ways we keep our brand top of mind and engage with our audience is through curated community events. These events allow us to create experiences that resonate with our customers, offering them a chance to interact with our brand in a personal and memorable way. Whether it’s an exclusive pop-up shop, or a local fashion show, these events strengthen the bond we share with our customers while amplifying our brand’s visibility in the community.We stay connected with clients through personalized outreach via email, social media, making them feel valued. With early access to collections, loyalty rewards, and exclusive promotions, they become part of an exclusive circle. This care and consistent engagement help us build long-term relationships and keep customers coming back each season.
Contact Info:
- Website: https://vixenla.shop
- Instagram: vixenla_
- Youtube: vixenla_
- Other: TikTok: vixenla_
Image Credits
Phillip Faraone
Moises Martinez