We caught up with the brilliant and insightful Nicole Baldwin a few weeks ago and have shared our conversation below.

Alright, Nicole thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Naming my business was deeply personal and surprisingly natural. It’s named after my father and grandfather, two men who exemplified integrity, hard work, and a dedication to serving others. Growing up, their values shaped how I see the world, and I wanted those qualities to be at the heart of what my brand represents. Choosing their name was not just a tribute to them, but also a way to carry their legacy forward and honor the foundation they built for our family.

For me, it wasn’t just about picking a name—it was about creating something meaningful. Every time I see the name, I’m reminded of their influence and the responsibility to uphold the standards they set. It’s a constant source of inspiration, and I hope it conveys the authenticity and commitment we bring to the work we do.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Nicole Baldwin, and I’m a nurse practitioner and founder of a healthcare business that combines my passion for patient care with my expertise in healthcare law. I began my career in trauma surgery, which taught me to thrive in high-pressure environments while focusing on delivering excellent care. Over the years, I transitioned into telehealth and am now fully dedicated to providing 100% virtual care. My focus is on making healthcare accessible, convenient, and safe for patients across the country.

My business provides nationwide telehealth services, offering acute care, medication refills, and consultations for various health concerns. Beyond patient care, I work with other healthcare providers, helping them build legally sound, high-quality practices. My goal is to simplify the complexities of compliance and safety, empowering providers to focus on what they do best: caring for their patients.

What sets me apart is my unique blend of clinical expertise and legal insight—I’m currently pursuing a Master’s in Healthcare Law, which allows me to navigate the intricate regulatory landscape of modern healthcare. I’m most proud of being able to offer solutions during challenging times, such as providing care during hurricanes or supporting providers in achieving their dreams. My brand is all about trust, innovation, and empowering others, and I want clients and collaborators to know that they’re always in safe and capable hands.

Can you talk to us about how your side-hustle turned into something more.

Yes, my side hustle did evolve into my full-time career, and the journey has been both rewarding and unexpected. I started my telehealth practice in 2019 as a side hustle while still working in trauma surgery. At the time, I saw telehealth as a way to help patients who needed quick, convenient access to care without the barriers of scheduling or travel. Little did I know, this small venture would become the centerpiece of my professional life.

When COVID-19 hit in early 2020, the demand for virtual care skyrocketed. What started as a handful of patients quickly grew into a steady stream of people who needed acute care, medication refills, and guidance on managing their health. Over time, I realized that I could help far more patients virtually than I could in person due to the inherent time constraints of traditional in-person care. By the end of 2021, the practice had grown so much that I had to make a decision—and I chose to leave in-person care and focus fully on virtual healthcare.

Key milestones along the way included developing workflows that prioritized both efficiency and a personal touch, expanding my licensure to provide care nationwide, and finding innovative ways to build trust and accessibility in a virtual setting. The success of my telehealth practice also opened doors for me to mentor other providers, helping them navigate the shift to telehealth while staying compliant and patient-centered. It’s been a transformative journey, and I’m proud to offer care that fits seamlessly into my patients’ lives while keeping quality and compassion at the forefront.

Let’s talk about resilience next – do you have a story you can share with us?

One story that stands out from my journey and illustrates resilience happened in the early days of the COVID-19 pandemic. Like many healthcare providers, I was juggling multiple responsibilities: working in trauma care, building my telehealth side hustle, and adapting to the sudden explosion of demand for virtual care. It felt like the world had turned upside down overnight, and every moment was a test of adaptability and perseverance.

At the peak of the pandemic, I had a particularly challenging week. A hurricane was bearing down on Florida, and many patients were stranded without access to their regular care or medications. I vividly remember spending hours coordinating virtual visits from my home, helping patients get the prescriptions they needed while ensuring compliance with emergency regulations. At the same time, my trauma schedule was unrelenting, and sleep felt like a luxury I couldn’t afford.

Despite the chaos, I pushed through by focusing on the impact I was making. The gratitude from patients who had nowhere else to turn was my driving force. That experience reinforced my belief in the power of telehealth to bridge gaps in care, even in the toughest of times. It also taught me that resilience isn’t about never feeling overwhelmed—it’s about staying committed to your mission and adapting to serve others, no matter the obstacles. That week was a defining moment, and it gave me the confidence to transition fully to telehealth, knowing that I could meet challenges head-on and thrive.

Contact Info:

• Website: https://www.HamiltonTelehealth.com
• Instagram: https://www.instagram.com/hamiltonhealthwellness/
• Facebook: https://www.facebook.com/profile.php?id=61557561261237
• Youtube: https://www.youtube.com/@HamiltonHealthWellness
• Other: TikTok: https://www.tiktok.com/@hamiltonhealthwellness