We caught up with the brilliant and insightful Helena Oseguera a few weeks ago and have shared our conversation below.

Helena, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

The idea for Plantéa started with a desire to help my mom find a natural alternative to soothe her rosacea. Growing up on a ranch in Mexico, I was always surrounded by nature, and that connection sparked my curiosity. When the idea of using cactus as a key ingredient first came to mind, I wasn’t sure if it would actually work. But once I had the concept, I dove into research, reaching out to chemists and dermatologists who could help me explore the potential of cactus for skincare. From there, it was all about consistency—taking one step after another. It wasn’t easy. There were plenty of calls, a lot of rejection, and many doors slammed in my face. But I kept going, because the right people will always believe in your vision, even when others don’t.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I always want to be clear with my audience that I’m not a chemist, doctor, or dermatologist. However, my journey into the skincare industry started with a very personal mission: I wanted to help my mom with her rosacea. Growing up in Mexico, I was surrounded by the natural healing properties of plants, especially cactus, and I believed it could offer something special for skin. So, I worked alongside leading experts in chemistry and dermatology to bring this idea to life—to create products that use cactus to naturally soothe rosacea and nourish the skin.

At Plantéa, we specialize in skincare products that focus on the healing benefits of cactus, particularly prickly pear cactus, which I’ve always known for its incredible properties but didn’t fully appreciate until I started researching its potential for skin health. We offer natural solutions that help address rosacea, acne, and other skin concerns by using cactus as a key ingredient. What sets us apart is our commitment to blending natural ingredients with science, creating products that are both effective and gentle on the skin.

What I’m most proud of is seeing how our products have helped my mom—and hundreds of other women—manage their skin issues. It’s incredibly rewarding to know that what started as a simple idea to help my mom has turned into something that can make a real difference in others’ lives too. What I want potential clients, followers, and fans to know is that our products come from a place of care and personal experience. Every step of the process has been fueled by a genuine desire to help people feel confident in their skin.

I have complete faith in the effectiveness of Plantéas skincare products, but I understand that everyone’s skin is unique. That’s why Plantéa invites new customers to explore our products with confidence—because women shouldn’t be penalized for trying out new skincare. To make that easier, we offer a 3-week trial period with a money-back guarantee, so if Plantéa isn’t the right fit for you, we’ll gladly refund your purchase. We want every customer to feel supported in their skincare journey and to know that we’re here to help, no matter what.

Can you tell us about a time you’ve had to pivot?

I have many examples of how life has a way of guiding you toward your true path. When I was in my late teens, I was determined to become a professional ballerina, and I was well on my way. After a series of events, I was offered a full scholarship to SMU to join their prestigious dance program. Anyone who has pursued ballet seriously knows the immense sacrifices it requires, with little personal time outside of the studio. But when I arrived at SMU, something shifted. The experience opened my eyes to a whole new world and a different career path. I eventually changed my major to Fashion Media, which led me to discover marketing, journalism, and eventually, the beauty industry.

I believe in destiny—that what’s meant for you will eventually find its way. However, I also believe that when an opportunity presents itself, it’s up to you to take it and put in the effort to build it. Life may guide you in a certain direction, but it’s your responsibility to embrace that path and work hard to turn it into something meaningful. That’s how I ended up in the beauty industry—by seizing the chance when it came and dedicating myself to making it my own.

If life hadn’t redirected me, who knows if Plantéa would have ever come to be.

Let’s move on to buying businesses – can you talk to us about your experience with business acquisitions?

No, I’ve never purchased a business. Everything you see with Plantéa Skin has been built from the ground up by me and bootstrapped with my own resources. Who knows what the future holds—maybe one day I’ll be open to acquiring a company. But for now, I’m focused on learning everything I need to know with Plantéa, and I’m growing right alongside my business every day.

Contact Info:

• Website: https://planteaskin.com
• Instagram: https://www.instagram.com/plantea_skin/

Image Credits

Plantéa Skincare