Today we’d like to introduce you to Quinnell Williams

Hi Quinnell, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

I started Politically Urban as part of a senior project during my last year of college. We were tasked with creating a brand, and since I was always either drawing or interested in clothing, I decided to combine the two and launch my own apparel line. From the start, I knew I wanted to create a brand that featured Black illustrations with a message. I didn’t see much representation of Black imagery in clothing that was separate from pop culture or hip-hop, and I wanted to fill that gap. I was inspired by Kendrick Lamar’s song “Mortal Man” from To Pimp a Butterfly, which led me to design a logo shaped like butterfly wings to symbolize progress and evolution.

After college, I started diving deeper into the fashion industry. I learned about different types of cotton and realized that quality matters, so I made it a point to source the best materials, even if it cost more. I also became aware of how wasteful the fashion industry can be, which pushed me to focus on creating eco-friendly products. For my designs, which are often colorful, I found that direct-to-garment printing was the best option, and I’ve recently started using direct-to-film transfers for samples, which has helped reduce costs.

As the only person handling distribution, I’ve relied on a print-on-demand model to ensure timely delivery to customers. The last few years have been a learning curve as I navigate the business side of things, being the first in my family to start a business like this. Recently, we did a photoshoot and are gearing up for a rebrand in 2025. It’s been a journey, but I’ve grown a lot as both an artist and an entrepreneur.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

It has definitely not been a smooth road. Starting and growing Politically Urban has come with its share of challenges, particularly in learning the nuances of the apparel business. One of the biggest struggles was developing a successful sales strategy. Initially, I relied heavily on sending products to influencers, hoping this would drive traffic and sales. However, this approach drained my capital without yielding the expected returns. I also struggled with understanding the importance of SEO, creating consistent content, and actively engaging on social media platforms rather than just scrolling.

Financially, I underestimated the costs associated with starting a fashion business. It’s not a cheap endeavor, and managing finances without a clear strategy was a significant hurdle. I also realized the importance of having a community within the industry and a mentor. Much of what I learned came through trial and error, which, while valuable, was also time-consuming and costly. I wish I had invested earlier in mini-courses or sought a mentor who could have helped me navigate these challenges more efficiently. Overall, while the road has been rough, each challenge has taught me more about my strengths and weaknesses and how to better navigate the business landscape.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?

Politically Urban is an eco-friendly streetwear brand with a mission to unite Black men and women through fashion. We specialize in high-quality apparel that highlights positive representations of Black love and unity across various art forms. What sets us apart is our focus on storytelling through our designs, which spark meaningful conversations about uplifting the Black community and driving progress. Unlike many brands that center around pop culture or hip-hop, our garments tell a deeper story, showcasing Black men and women together in ways that inspire pride and reflection.

Sustainability is a core value at Politically Urban. We are committed to ensuring that our products are made with minimal harm to the environment. We carefully select suppliers who prioritize ethical workplace practices and sustainability, whether it’s through reducing textile waste or conserving water during production. We’re proud of our ability to create fashion that makes bold statements while also prioritizing quality and eco-friendliness.

What I’m most proud of is our unapologetic commitment to both the message behind our brand and the quality of the products we offer. Every piece we create has meaning and is designed to represent the values of our community. I want readers to know that when they wear Politically Urban, they’re not just wearing streetwear—they’re part of a movement that celebrates Black culture, love, and unity, all while being mindful of the planet.

Do you have any advice for those looking to network or find a mentor?

When it comes to finding a mentor or networking, my best advice is to actively attend events in your industry. It’s essential to practice your people skills and always be prepared to answer the question, “What can you bring to the table?” In networking, it’s all about adding value and making the relationship mutually beneficial, so being able to articulate your strengths and what you can offer is key.

Another important tip is to always carry business cards and have a strong social media presence. Some people may not have a big digital footprint, so having a physical card helps, but for those who are more online-focused, having a professional social media profile is equally important. This ensures that no matter who you meet, you’re ready to connect.

Additionally, when you collect business cards or digital contacts, make sure to store them in a safe and organized place—you never know when you’ll need to reach out to someone later. For me, the most basic rule that has worked is to treat people how you want to be treated. Genuine connections often lead to opportunities, and what you put out there will eventually come back to you.

Lastly, don’t be afraid to ask for guidance or advice. You can learn so much from those who’ve been where you want to go. Finding a mentor isn’t always easy, but by showing up, offering value, and maintaining good relationships, the right connections will happen.

Pricing:

• $30 for any shirt on the website

Contact Info:

• Website: https://Politicallyurban.con
• Instagram: https://www.instagram.com/politicallyurban/profilecard/?igsh=dHRqZXR0cWw3N2Fr

Image Credits

Photography by Adrian Chen