Today we’d like to introduce you to Anastasia Georgouda

Hi Anastasia , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

I’m Anastasia Georgouda, and I work in advertising as an Art Director. I’m glad I have the opportunity to talk to and inspire people through my work.
The creative process is a powerful way to communicate with people, touch their emotions, and guide them through a story they will always remember. My journey in this field began with a passion for creative tools. I started small as a 3D animator and gradually expanded my expertise to production. Eventually, I mastered the Art Direction program, which allowed me to see the big picture and craft the core idea behind each project. I enjoy guiding my team and overseeing every step until completion.
This journey took me from Athens, Greece, to New York, USA. I was exceptionally grateful to begin my creative dream by interning at Ogilvy NY. This opportunity paved the way for my career at Edelman NY, where I had the privilege of creating ads and receiving briefs from amazing and influential brands.

One of my most notable achievements was the creation of the “Don’t FM & Drive” campaign, which earned me two international awards. This campaign not only brought me significant publicity but also underscored the impact and reach of a well-executed creative idea.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

Sometimes being an international student is hard, not because you lack knowledge or can’t communicate, but simply because you are different. Since a young age, I traveled extensively with my parents, visiting almost everywhere. This instilled in me a deep passion for different cultures and an appreciation for the diverse lifestyles each culture offers. This broadened my horizons and expanded my way of thinking.

However, this cultural richness can sometimes be challenging for others to understand, making it difficult for them to feel comfortable or work effectively with someone from a different background. Despite these challenges, I never let them hinder my creativity or my ability to generate amazing campaign ideas. This cultural perspective has been a strength, allowing me to bring unique and innovative ideas to the table that resonate with a wide audience.

Appreciate you sharing that. What else should we know about what you do?

As an Art Director in advertising, I specialize in crafting compelling visual narratives that resonate with audiences on an emotional level. My work involves conceptualizing and overseeing the execution of creative campaigns from start to finish. This includes everything from brainstorming initial ideas to guiding a team of designers, copywriters, and other creatives through the production process.

One of my proudest achievements is the “Don’t FM & Drive” campaign that i created with Sharanya Narayanan as copy writer, which earned two Silver international awards. The idea behind this campaign was for Spotify to protect drivers from radio-related distracted driving while allowing them to listen to the music of their choice. This was achieved through a new outdoor and radio PSA campaign titled “Don’t FM & Drive.” The campaign was both innovative and impactful, successfully conveying a crucial safety message in a memorable way.

What sets me apart from others is my international perspective and my ability to see the big picture. Combined with meticulous attention to detail and a commitment to guiding my team through every step of the process, ensures that each project I undertake is not only creatively outstanding but also successful in achieving its objectives.

Can you talk to us a bit about happiness and what makes you happy?

I find immense joy in seeing my work published. What truly elevates my happiness is witnessing the impact my work has on people. Throughout my tenure at both Ogilvy NY and Edelman NY , I’ve had the opportunity to create impactful campaigns aimed at raising awareness. Knowing that my work has resonated with audiences and made a tangible difference in their lives brings me an unparalleled sense of fulfillment and happiness.

Contact Info:

• Website: https://www.kiyiomy.com/
• Other: https://www.kiyiomy.com/#/spotify/

Image Credits

photographer : mickalis.wordpress.com