Today we’d like to introduce you to Julie Davitz

Hi Julie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

I’ve had decades of work experience in the impact space – nonprofit and for profit. Regardless of where I happened to be – in a remote village in India, sitting under a Boabab in Africa, on a sidewalk in Bangkok – I saw everyone consuming content. Much of the film & video available is inspiring, educational and motivational. And…then what happens? The film ends. We all go on with our busy lives. So I thought – wait a second! Because of the lack of clear ways to take action, we are leaving millions of interested, inspired, motivated viewers behind. And, most content producers expect viewers to take action. But viewers don’t. If they did, we’d be living in a very different world today. Without easy, relevant, contextual information given at the moment of inspiration, we lose critical human and monetary capital. On top of that loss, I saw that film impact is measured in likes, shares and impressions. These are definitely not moving the needle on positive social change!

I launched +Media to be that bridge between audience inspiration and action. We also provide content producers with concrete impact data. Visuals are only one of our target markets. Pre-disposed audiences exists at events and also at point-of-sale. +Media engages all of those interested attendees and consumers and measures the impact behavior.

We all face challenges, but looking back would you describe it as a relatively smooth road?

Oh my gosh! Far from smooth! It’s one thing to have a great idea. It’s another to create a product from scratch, find product market fit, grow revenue and investors – and do this over and over and over again. It’s exhausting and fulfulling all at the same time.

For someone like me, who has spent her career in driving positive change, I’m beyond passionate about what +Media provides. Time after time someone says to me “why hasn’t this existed before”? Well, because its really hard to build something new and have markets adopt it!

But also it is a matter of timing. Today’s audience/consumer is primed. There’s an urgency to make change. There’s comfort with technology. Consumers expect to engage with their brands. Viewers (and certainly younger generations) expect to engage with their content. And, today’s funders and investors demand proof of impact. +Media supplies all of this with a white label system.

It’s still a struggle for women entrepreneurs. Many, many, many of my male counterparts get VC money. It’s been ridiculously hard for us, even though we have a track record, a market and strong pipeline.

Alright, so let’s switch gears a bit and talk business. What should we know?

Think of +Media as just that – we are a plus for content, events and sustainable brands. We amplify your messages, we engage your audiences/attendees/consumers and we measure the impact behavior. Our clients receive valuable data that tells them what actually resonates with their constituents. What pushed that sale? What drove concrete action around a cause or campaign?

Our white label system provides frictionless access. There’s no sign in or download of an app. This is a key differentiator. Any small barrier reduces engagement. We meet our users where they are, at the moment of interest, and bring them what they need. There’s no need to search for a url or hashtag.

Content producers, event planners and brands don’t have the expertise or bandwidth to curate impact. We have decades of impact experience and bring that to each project. Our clients also don’t want to spend the time and money on developing an impact tech platform. We provide this service.

Lastly, our measurement is unique. We bring concrete behavior data and analytics to our clients. This supports their future messaging and decisions making. Our +Impact Hub is great “real estate” for highlighting sponsors, too.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?

Reach out anytime! We’re happy to demo our platform and help you with your impact strategy and measurement challenges.

Contact Info:

• Website: www.plusmedia.solutions
• Instagram: https://www.instagram.com/plusmediasolutions/
• Facebook: https://www.facebook.com/PlusMediaSolutions/
• Twitter: https://twitter.com/plusmediasolut1
• Other: https://www.linkedin.com/in/julie-davitz/