Alright – so today we’ve got the honor of introducing you to Lexi Breunig. We think you’ll enjoy our conversation, we’ve shared it below.

Lexi, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

When I was in college, I started an Etsy shop selling waterbottle stickers and art prints that I designed. I operated my business from my dorm room, which was quite the experience! I was able to grow my online presence through social media and creative branding, expanding my reach significantly. Eventually, I wanted to get away from shipping out physical products (if you know, you know!), so I pivoted my business. Now, I work with other small business on various creative goals such as branding, graphic design, website design, marketing, etc. This was something I LOVED getting to do for my Etsy shop, and it’s been so fun getting to do this for other businesses.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I grew up surrounded by female entrepreneurs, so the possibility of being one never felt out of reach. I always had the attitude of “Why not?” Because of this, when I had the idea of starting my Etsy shop, it felt incredibly doable.

In getting to work with other entrepreneurs, I think that mindset has served me really well. Most of my clients come to me with existing branding/websites/marketing strategies that aren’t serving them well. However, they also have big hopes and dreams for their businesses, and I love getting to help them realize that through creative design, branding, building a beautiful website, etc., those hopes and dreams don’t have to be out of reach. With a little love and care focused towards the digital side of their business, they can see a huge impact.

How about pivoting – can you share the story of a time you’ve had to pivot?

When I started my Etsy shop, I was operating out of my dorm room, which was quite the experience. Packaging orders and storing my products in an 12×12 room got to be a bit difficult, so I had to pivot my business. This is when I shifted into working with other small business owners to elevate their digital presence.

That being said, making the shift was very hard and scary. I was nervous that it wouldn’t work out or that people wouldn’t be interested in my services. I definitely struggled during this time with a bit of imposter syndrome, telling myself I wasn’t good enough or worthy enough for this kind of success. Luckily, my hard work payed off and things worked out in my favor. Now looking back, I realize that this pivot in my business turned out to be one of the best decisions I’ve made.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

In the entrepreneurial space, there’s a lot of pressure to “niche down.” In my industry, this can mean choosing a specific clientele early on, honing in on one specific design style, etc. While I think this can be beneficial in some aspects, a huge lesson I’ve learned is that there’s a balance between niche-ing down, and letting your niche find you.

In my experience, I didn’t really create a niche early on in my business, mostly because I’m indecisive and the idea of narrowing things down too much scares me. But in doing so, I was able to work with a wide variety clients, find out what kind of businesses I enjoy working with most, and eventually, this led me to my niche.

For other creatives or entrepreneurs just getting started, I highly recommend NOT putting yourself in a box too early on. Experiment, see what works, what sticks, and what doesn’t. And then once you have some time under your belt, look back, reflect, and then you can begin honing in on your niche as you move forward.

Contact Info:

• Website: https://remmyandco.com/
• Instagram: https://www.instagram.com/remmy.and.co

Image Credits
EP Studios Katie Emanuelson Photography