We caught up with the brilliant and insightful Jusemc a few weeks ago and have shared our conversation below.

Alright, JuseMC thanks for taking the time to share your stories and insights with us today. Do you wish you had started sooner?

Always wish that I had started my career sooner. I feel like there’s so much that I have to learn now and I’m kind of at a deficit, but in the same light I have so much more to talk about because of what I’ve experienced. I’ve painted, drawn, designed clothes and a plethora of other creative projects but, the thing that I found most enjoyable is in making music. I think if I had started making music before I went through so much self-development my music would not have been as true to myself as I wanted it to be. You kind of have to learn to be yourself. Although it’s always changing, it’s important to acknowledge and accept you.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

It’s kind of hard to say how I got into music because it’s been a part of my life for a long time. What made me decide to take it seriously is attending a show with my brand Musive Culture. At that show I was just there to then but it was exciting to see the way the music was moving the crowd. I found it easy to network and talk to people who shared similar creative perspectives. After that I spent time all over Los Angeles vending shows and I met so many inspiring people along the way. Though they weren’t all good encounters, many of them inspired me to pursue the things that made me feel free. That ultimately ended up being music.

The premise of our brand was already focused on being a creative in every aspect. It meant embracing yourself, your troubles, your struggles, and your journey through life. As a creative. It was about promoting positivity and making people realize that they could do whatever they believed in. From the outside all we did was sell shirts but most of our shirts were sold through conversation and worn as a reminder to create and be yourself to the fullest extent.

I’m not really sure what sets us apart. I think that we attract a lot of really cool people and they just tend to hang out with us. I have created a lot of genial connections not only as a brand owner but as an artist. So transitioning into rap music from the media and fashion industry was a pretty easy transfer. So I brought the same energy into my music. My music is raw genuine and although not very positive it is genuinely calling out negative behaviors and acknowledging them and my struggle to get through them. All my music is well thought out and I make sure not to waste my lyrics. I can explain every single lyric in every song I try to make sure nothing is wasted. I believe that sets me apart as an artist.

Overall I can say I’m mostly proud of all the people that have told me that I inspired them. The most part that I get is seeing somebody their chase after what they have been afraid to pursue. Although we all have life struggles and want to quit, sometimes the people who support me always give me confidence to keep going. It’s becoming circle of inspiration between myself and everybody I conversate with on a daily basis. We built a very strong support network and it works to keep us all leveling up together.

What do you think is the goal or mission that drives your creative journey?

The particular goal of pursuing both my career and making music and my brand is to inspire. I hope to inspire people to come together and develop a community of people that support each other. Being a creative was not so widely accepted for quite a while and I want people to embrace it more. I also embrace the creative process as a form of therapy. I think black men in particular struggle to talk about their emotions so I make it a point to talk about my emotions and music.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

There’s a video by the healthy gamer, that talks about a quarter life crisis. He talks about the steps of going through quarter life crisis and how we become manic and run away from all of our issues. He explains how he went to India to become a monk as his form of running away. Myself being a psychology nut grasped onto every word. Ultimately, the video talks about how it’s important to embrace every step of your life and realize how to succeed through your crises both small and large. He teaches you to embrace change and how to accept and acknowledge that you’re changing as a person. It made me feel like it was okay to be a different person every other day. It acknowledged emotions that I didn’t know that I had then finally taught me that nothing was real. I’ve always had this thought and saw it in a pessimistic way, but upon thinking on it, I begin to see it in the way that I create the person that I am because nothing is real. I can create and sponsor my own reality and until I do that I will continue being a victim of the reality I was put in. In short, the way to solve all of my business problems is to just do it. Do it broke, do it sad. Do it hungry, do it scared. Cause at the end of the day it is what it is until you change it

Contact Info:

• Website: https://musiveculture.wordpress.com/jusemc/
• Instagram: https://www.instagram.com/juse_mc?igsh=MzRlODBiNWFlZA==
• Twitter: https://x.com/NoProfxnity?t=INLXC8RlymuIkeHaCqETxg&s=09
• Youtube: https://youtube.com/@juse_mc?si=8SAN787lq0EjofVw
• Soundcloud: https://on.soundcloud.com/UPQhB