We caught up with the brilliant and insightful Anton Church a few weeks ago and have shared our conversation below.

Anton, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Taking a risk is synonymous with being a freelance artist. Making a living by working project to project can be a scary thing. But not taking that risk can deny you a world of opportunity. Our industry is unlike any other. It can introduce us to some of the most incredible people and take us to some of the most exotic places. After finishing film school, I was lucky enough to land a job with a production company. Things were safe but something always felt missing. It wasn’t until I decided to go freelance that everything started to open up for me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always been a storyteller at heart. I remember being an eight-year-old child watching Ridley Scott’s Gladiator- mesmerized by the scale and production value – while completely immersed in the narrative. This was one of my turnings points. I could not ignore or reject the epiphany that storytelling through film was indeed the only life for me. Since then, I’ve been able to turn my love of film into a career managing and supervising productions, both for the screen and for television. I operate a small commercial business called Caveman pictures which does branded work for a range of clients.

What do you think is the goal or mission that drives your creative journey?

Most of the non-commercial work I do involves mission based projects. I think it’s vital to any creative to not just pay the bills, but also feed their soul. All great artists have a particular passion cause or calling. It’s what binds us emotionally to our work. Make sure to find yours and run with it! I very much see this industry as a people business not as a money business..

Are there any resources you wish you knew about earlier in your creative journey?

Something that was told to me later in my career, which I would’ve like to understand sooner is that, generally speaking, most people DO want to help you, but they can’t help you if they don’t know what you want. This is a piece of wisdom that I’ve kept with me throughout the years.

Contact Info:

• Website: https://www.whatifworks.com
• Linkedin: https://www.linkedin.com/in/anton-church-mba-93226267?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Image Credits

Anton Church
Nuora Sbeitan